"slang words" App Store Keywords Research Case | ASOTools
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"slang words" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “slang words” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “plan”, “melon”, “f m radio”, “camel camel camel”, “suppose”, “gogole”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “slang words” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword slang words from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
american slang words and phrases ≤5 3 250+ 71
jamaican slang words ≤5 30 250+ 171
slang words for texting ≤5 30 250+ 128
british slang words ≤5 30 250+ 84
slang words dictionary ≤5 30 250+ 74

The search volume of the core keyword slang words in Google App Store reached 33, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Slangit - The Slang Dictionary slangs 39 9
2
Wow ! American English Slang! american slang 13 3
3
Slang Dictionary - Urban Dictionary Alternative slang · community marketplace for hyped products ≤5 17
4
Idioms and Slang Dictionary colloquial 41 25
5
English Idioms and Slang Phrases. Urban Dictionary slangs in english 24 6
6
American Slang Quiz metv's '70s slang ≤5 30
7
English Slang Dictionary english slang dictionary ≤5 4
8
Internet Slang Dictionary internet slang 14 15
9
English Idioms, Phrases, Slang and Common Verbs metv's '70s slang ≤5 30
10
Slang Cards: Learn English Slang with Flashcards slang cards lite ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goigle translate 100 22 250+ 151
goole translate 100 20 250+ 146
traselet 100 20 250+ 143
teranslate google 100 30 250+ 139
teradicion 87 30 249 227

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Translate gooletranslet 100 35
2
Microsoft Translator transmate 100 9
3
Translate All Language - Voice Text Translator tranlatetor 100 30
4
Language Translator, Free Translation Voice & Text free translate app 9 9
5
Translate All, Text & Voice Translator - Tranit trait 43 25
6
Translator App Free - Speak and Translate ◉ translator app free ◉ 17 11
7
Photo Translator - translate pictures by camera перевести по фотографии 56 19
8
Language Translator Free, Voice Text Translate All text extractor& translator pro ≤5 30
9
Translate vertalen nu 43 20
10
Free Language Translator App - Voice Translate Pro traducir ahora 8 10

These five keywords: “goigle translate”, “goole translate”, “traselet”, “teranslate google”, “teradicion”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Translate”, “Microsoft Translator”, “Translate All Language - Voice Text Translator”, “Language Translator, Free Translation Voice & Text”, “Translate All, Text & Voice Translator - Tranit”, “Translator App Free - Speak and Translate”, “Photo Translator - translate pictures by camera”, “Language Translator Free, Voice Text Translate All”, “Translate”, “Free Language Translator App - Voice Translate Pro”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “slang words”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “slang words