"hangman・" App Store Keywords Research Case | ASOTools
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"hangman・" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hangman・” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kitchen cabinet”, “jbl headphones bluetooth”, “socrativ”, “osito”, “play”, “time clock”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hangman・” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hangman・ from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hangman 41 64 250+ 38
hangman! 41 4 250+ 38
hangman game 29 10 250+ 49
hangman (game) 29 7 250+ 50
hangman games 29 4 250+ 43

The search volume of the core keyword hangman・ in Google App Store reached 41, its difficulty level reached 4, and the number of apps related to it reached 247, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hangman hangman 41 64
2
Hangman Free ???? hangman go ≤5 30
3
Hangman jogos tradicionais 7 30
4
Hangman akasztófa ≤5 30
5
Hangman Classic Free pendu classique ≤5 18
6
Hangman 3D ???? hangaroo 10 12
7
Hangman _ _ _ _ Free Classic Hidden Word Game word hangman ≤5 4
8
Hangman hänga gubbe ≤5 30
9
Hangman Classic hangman classical ≤5 30
10
Hangman Free hangman hd free ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hangs 46 53 250+ 244
hangman 41 64 250+ 38
1v1 41 39 250+ 204
hangman! 41 4 250+ 38
ocado 40 46 250+ 230

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hangouts hangouts 68 29
2
Hangouts Dialer - Call Phones hangouts dialer 19 23
3
Hangman: Who Hangs the Hangman hangman: who's going to hang? free ≤5 30
4
Google Voice google voice 66 25
5
Hang Line: Mountain Climber mountain climber 32 9
6
Cleaner For Android : Phone junk clean , optimizer cleaner for android 14 19
7
Talking Ben the Dog perro 43 17
8
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
9
Phone Master –Junk cleaner master, Battery Cooler junk 36 47
10
Dig Out! - Gold Digger Adventure gold dig 43 18

These five keywords: “hangs”, “hangman”, “1v1”, “hangman!”, “ocado”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hangouts”, “Hangouts Dialer - Call Phones”, “Hangman: Who Hangs the Hangman”, “Google Voice”, “Hang Line: Mountain Climber”, “Cleaner For Android : Phone junk clean , optimizer”, “Talking Ben the Dog”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Phone Master –Junk cleaner master, Battery Cooler”, “Dig Out! - Gold Digger Adventure”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hangman・”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hangman・