"brain games" App Store Keywords Research Case | ASOTools
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"brain games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “brain games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “willy wonka and the chocolate factory”, “dice roller”, “sci-fi movies”, “villa”, “ureka”, “bangladeshi news”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “brain games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword brain games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
games for brain 27 20 250+ 151
brain games for adults 26 21 250+ 146
brain games for kids 20 17 250+ 149
free brain games 19 20 250+ 152
adult brain games 16 17 250+ 144

The search volume of the core keyword brain games in Google App Store reached 48, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 158 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Brain Test: Tricky Puzzles asertijos 43 34
2
Brain Games the brain games ≤5 30
3
Brain Games For Adults - Brain Training Games adult games 45 18
4
Lumosity: Brain Training animosity 41 30
5
Brain Out – Can you pass it? braim 53 33
6
Left vs Right: Brain Games for Brain Training best games 44 54
7
Who is? Brain Teaser & Riddles riddles 49 58
8
Super Brain Plus - Keep your brain active brain puzzlers 16 16
9
Braindom: Tricky Puzzles, Brain Games Brain Tests braindom 30 27
10
Pictoword: Fun Word Games & Offline Brain Game ganes for free 44 52

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamess 75 57 250+ 244
teste 73 35 250+ 172
word 68 97 250+ 188
sudok 68 81 250+ 106
cleverness 68 62 250+ 235

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Piano Games Mini: Music Instrument & Rhythm بالموسيقى 34 37
2
Run Forrest Run - New Games 2020: Running Games! forest gump 56 38
3
Temple Run الألعاب 61 60
4
Car Games Revival: Car Racing Games for Kids gamss 56 55
5
Pictoword: Fun Word Games & Offline Brain Game ganes for free 44 52
6
Games Hub - Play Fun Free Games iwatch games free ≤5 25
7
New Home - Match 3 Games Free with Bonuses 2020 match 3 games free 9 14
8
Bike Race Free - Top Motorcycle Racing Games bike race 48 32
9
Racing in Car 2 free. games. download 58 58
10
Cooking Joy - Super Cooking Games, Best Cook! super cooking 24 15

These five keywords: “gamess”, “teste”, “word”, “sudok”, “cleverness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Piano Games Mini: Music Instrument & Rhythm”, “Run Forrest Run - New Games 2020: Running Games!”, “Temple Run”, “Car Games Revival: Car Racing Games for Kids”, “Pictoword: Fun Word Games & Offline Brain Game”, “Games Hub - Play Fun Free Games”, “New Home - Match 3 Games Free with Bonuses 2020”, “Bike Race Free - Top Motorcycle Racing Games”, “Racing in Car 2”, “Cooking Joy - Super Cooking Games, Best Cook!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “brain games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “brain games