"cupcakes" App Store Keywords Research Case | ASOTools
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"cupcakes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cupcakes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “eleven sport”, “audie”, “cocktail recipe”, “eggplant”, “salisbury”, “music play”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cupcakes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cupcakes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
georgetown cupcakes 33 49 250+ 247
gigis cupcakes 31 46 250+ 237
sprinkles cupcakes 31 22 250+ 152
lola's cupcakes 29 35 222 189
2048 cupcakes 23 14 250+ 93

The search volume of the core keyword cupcakes in Google App Store reached 44, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 45 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cupcakes cupcake wars 19 16
2
Baking Cupcakes 7 - Cooking Games cupcakes games 14 6
3
Cupcake Games: Casual Cooking cup cake 38 8
4
Cupcake Maker! Rainbow Chef cupcake 48 62
5
Baking Cupcakes - Cooking Game binary baking ≤5 30
6
Mermaid Glitter Cupcake Chef - Ice Cream Cone Game mermaid cupcakes 18 6
7
????????Sweet Cake Shop 3 - Cupcake Fever cupcake shop ≤5 4
8
Unicorn Cupcake Baking Kitchen: Dessert Games кухонька 7 19
9
Cupcakes Recipes ! cupcake recipes 41 7
10
Cook Flower Garden Cupcakes carrot cupcakes 16 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bakeries 61 8 250+ 61
panader 56 43 250+ 198
クックパッド 55 46 248 209
pastelería 55 21 250+ 146
jamba juice 52 48 250+ 217

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Bakery Empire - Bake, Decorate & Serve Cakes pastelería 55 21
2
Bakery Story™ bakery 39 53
3
Sweet Escapes: Design a Bakery with Puzzle Games sweets 34 28
4
Sweet Bakery Chef Mania: Baking Games For Girls cackling 28 35
5
Baker Business 3 panader 56 43
6
My Sweet Bakery ???? - Donut Shop donut shop 29 8
7
My Home Bakery Food Delivery Games home bakery ≤5 30
8
Bakery Chef & Cashier Manager: Cooking Cream Cake my bakery shop cash register ≤5 30
9
Girl Makeup Kit Comfy Cakes–Pretty Box Bakery Game cosmetic box comfy cakes ≤5 30
10
Cake Maker Sweet Food Chef Dessert Cooking Game flavours sandwiches & desserts ≤5 30

These five keywords: “bakeries”, “panader”, “クックパッド”, “pastelería”, “jamba juice”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “My Bakery Empire - Bake, Decorate & Serve Cakes”, “Bakery Story™”, “Sweet Escapes: Design a Bakery with Puzzle Games”, “Sweet Bakery Chef Mania: Baking Games For Girls”, “Baker Business 3”, “My Sweet Bakery ???? - Donut Shop”, “My Home Bakery Food Delivery Games”, “Bakery Chef & Cashier Manager: Cooking Cream Cake”, “Girl Makeup Kit Comfy Cakes–Pretty Box Bakery Game”, “Cake Maker Sweet Food Chef Dessert Cooking Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cupcakes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cupcakes