"music play" App Store Keywords Research Case | ASOTools
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"music play" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “music play” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “theseus”, “aaj”, “whatsapp gold”, “movie free”, “hotline”, “telemundo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “music play” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword music play from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
music player 52 86 250+ 176
goggle play music 50 38 248 213
goole play music 50 37 248 213
goople play music 50 36 248 206
googly play music 50 35 248 197

The search volume of the core keyword music play in Google App Store reached 38, its difficulty level reached 76, and the number of apps related to it reached 250+, among them, there are 232 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Play Music mussic 65 41
2
Music Player - Audio Player misic 65 44
3
Music Player mugic player 18 23
4
Music Player - MP3 Player mp3 65 88
5
Music Player player music 48 33
6
Music Player - MP3 Player, Audio Player mp3 play 45 51
7
Music Player latest music player ≤5 18
8
Pi Music Player - Free Music Player, YouTube Music слушай музыку 48 37
9
Music player muzyka 39 46
10
YouTube Music - Stream Songs & Music Videos u tiube 100 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtu 100 55 250+ 193
yoitibe 100 54 250+ 214
yout ube 100 47 250+ 222
yutupgo 100 47 249 199
yiutuber 100 43 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
YouTube Kids youtoubu 100 30
3
YouTube TV - Watch & Record Live TV yo utibe 100 30
4
YouTube for Android TV y 80 90
5
YouTube Music - Stream Songs & Music Videos u tiube 100 30
6
YouTube Music musicr 65 40
7
YouTube TV - Watch & Record Live TV you tuoby 100 30
8
YouTube Kids for Android TV мультиках 60 20
9
YouTube Studio youtubestadio 63 44
10
YouTube VR vr 55 70

These five keywords: “youtu”, “yoitibe”, “yout ube”, “yutupgo”, “yiutuber”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids”, “YouTube TV - Watch & Record Live TV”, “YouTube for Android TV”, “YouTube Music - Stream Songs & Music Videos”, “YouTube Music”, “YouTube TV - Watch & Record Live TV”, “YouTube Kids for Android TV”, “YouTube Studio”, “YouTube VR”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “music play”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “music play