"color rainbow" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “color rainbow” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “omen”, “全家”, “؛ pubg mobile”, “karate kid 2”, “refers”, “amiibo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “color rainbow” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword color rainbow from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rainbow color 35 11 250+ 83
cricket ball rainbow color ≤5 30 250+ 242
color by number rainbow ≤5 30 250+ 98
rainbow color keyboard ≤5 30 250+ 92
rainbow keyboard color changer ≤5 6 250+ 157

The search volume of the core keyword color rainbow in Google App Store reached 33, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 62 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rainbow Sandbox: Adult Coloring Books, Color Pages rainbow colour 51 5
2
Kids Doodle - Color & Draw Free Game dooding 60 61
3
RAINBOW Color by Number - 2D & 3D Pixel Art rainbowcolor 51 32
4
Coloring Pixel Art Rainbow Color By Number rainbow pixel art ≤5 4
5
Rainbow Wallpaper HD raining rainbows ≤5 30
6
Coloring Creative - Color by Numbers & Pixel Art отправьте 7 28
7
Glitter Hearts coloring and drawing rainbow colour drawing game ≤5 7
8
Rainbow Wallpaper HD arcoiris 51 6
9
Adult Rainbow Color by Number - Sandbox Pixel Art rainbowcolor 51 32
10
Rainbow Glitter Coloring Book - Unicorn Artist rainbows and sparkles ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lce cream 68 7 250+ 80
stuffers 63 63 250+ 245
berbery 61 64 250+ 250
coilor 61 28 250+ 182
j e s u s 61 3 250+ 44

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Strawberry Shortcake Ice Cream Island dorita fresita 31 42
2
Ice Cream Inc. oyunu 40 52
3
Glitter ice cream coloring and drawing ice cream coloring book glitter ≤5 3
4
Ice Cream Maker: Cooking Games icecream maker 38 8
5
Rainbow Ice Cream & Popsicles popsicles 43 9
6
Ice Cream Maker ???? Crazy Chef ice cream d’lite ≤5 30
7
Frosty Ice Cream! Icy dessert frosty ice cream factory ≤5 30
8
My Ice Cream Truck - Make Sweet Frozen Desserts gelateria 51 45
9
Ice Scream Episode 2 : Horror Neighborhood ice creams 68 10
10
Ice Cream Roll fruit roll-up 31 30

These five keywords: “lce cream”, “stuffers”, “berbery”, “coilor”, “j e s u s”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Strawberry Shortcake Ice Cream Island”, “Ice Cream Inc.”, “Glitter ice cream coloring and drawing”, “Ice Cream Maker: Cooking Games”, “Rainbow Ice Cream & Popsicles”, “Ice Cream Maker ???? Crazy Chef”, “Frosty Ice Cream! Icy dessert”, “My Ice Cream Truck - Make Sweet Frozen Desserts”, “Ice Scream Episode 2 : Horror Neighborhood”, “Ice Cream Roll”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “color rainbow”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “color rainbow