"clay" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “clay” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cards games”, “bilingue”, “songs disney”, “m a s h”, “pliers”, “package tracker”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “clay” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword clay from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
barclays online banking 53 46 248 213
barclays 50 47 247 209
barclay 46 46 250+ 189
clays 46 6 249 32
barclaycard 43 43 249 212

The search volume of the core keyword clay in Google App Store reached 42, its difficulty level reached 41, and the number of apps related to it reached 249, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HEY CLAY® modeling clay 26 14
2
Pottery Master– Relaxing Ceramic Art vases 45 22
3
Pottery Lab - Let’s Clay 3D porcelana 31 44
4
Easy Clay Art Making to Make Cool Clay Art items clay games for kids offline ≤5 21
5
Clay: Augmented Sculpting clay: augmented sculpting ≤5 30
6
Crazy Clay Design clay games for girls with many levels ≤5 25
7
Kawaii Characters: Clay And Plasticine Cute Crafts foami moldeable 19 38
8
Clay Hunt START clay pigeons 24 23
9
Clay Hunt FREE clays 46 6
10
Sculpt+ sculptures 46 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
qizzi 63 30 250+ 220
slime 60 72 250+ 67
slimy 60 19 250+ 115
doing 58 41 250+ 190
asmr 56 62 250+ 46

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Quizzicle: Make your own quiz quizzicle ≤5 30
2
Quizzer (create quizzes and tests) quizzer 40 24
3
Food Quiz познай храната ≤5 17
4
Plickers plickers 34 47
5
Google Classroom google kelas room 95 34
6
Quiz Maker (Create Quiz, Questionnaire & Test) a quiz maker 28 6
7
Quizizz: Play to learn quizzziz 70 43
8
Socrative Teacher socreative teacher 33 30
9
Ingress Prime niantic wayfarer 38 35
10
Quizmo: Free app to Create, Attempt, Share Quizzes quizmo ≤5 25

These five keywords: “qizzi”, “slime”, “slimy”, “doing”, “asmr”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Quizzicle: Make your own quiz”, “Quizzer (create quizzes and tests)”, “Food Quiz”, “Plickers”, “Google Classroom”, “Quiz Maker (Create Quiz, Questionnaire & Test)”, “Quizizz: Play to learn”, “Socrative Teacher”, “Ingress Prime”, “Quizmo: Free app to Create, Attempt, Share Quizzes”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “clay”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “clay