"christmas songs" App Store Keywords Research Case | ASOTools
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"christmas songs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “christmas songs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “video chat strangers”, “physique chimie”, “al anon”, “on tv tonight”, “water color”, “another”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “christmas songs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword christmas songs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
christmas songs with lyrics 21 4 249 38
christmas songs lyrics 21 3 250+ 43
kids christmas songs 12 2 250+ 32
christmas songs music 11 2 250+ 29
christmas songs remix 11 30 250+ 37

The search volume of the core keyword christmas songs in Google App Store reached 46, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Christmas Songs christmas song 46 32
2
Christmas Songs christmas music tree lite ≤5 2
3
Christmas Songs Free best christmas songs ≤5 2
4
Christmas Songs and Music christmas songs and music ≤5 2
5
Christmas Songs and Carols christmas caroling 31 1
6
Christmas Songs Offline Free xmass song offline ≤5 30
7
Christmas Songs Greatest Hits awesome christmas songs music ≤5 30
8
Christmas Songs & Carols : Free mp3 Songs darius rucker christmas ≤5 18
9
Top Christmas Songs 2020 12 days of christmas song 19 4
10
Christmas Songs canciones de navidad 14 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
chrismas 55 7 250+ 96
chistmas 55 6 250+ 99
christmas 48 70 250+ 92
christmas song 46 32 250+ 22
cristmas song 46 1 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Christmas Countdown christmas 48 70
2
Christmas Countdown with Carols chistmas 55 6
3
????Christmas Coloring navidad 41 28
4
Christmas piano tiles christmas piano songs 6 4
5
Christmas Gift List shopping gift 45 30
6
Christmas Wallpapers ???? Xmas Tree Live Wallpaper christmas tree wallpapers 6 2
7
Christmas Photo Frames, Effects & Cards Art 🎄 🎅 christmas pictures 31 1
8
Christmas Songs christmas song 46 32
9
Christmas Live Wallpaper Free arbol de navidad 36 4
10
Farm Snow: Happy Christmas Story With Toys & Santa christmassy games 18 3

These five keywords: “chrismas”, “chistmas”, “christmas”, “christmas song”, “cristmas song”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Christmas Countdown”, “Christmas Countdown with Carols”, “????Christmas Coloring”, “Christmas piano tiles”, “Christmas Gift List”, “Christmas Wallpapers ???? Xmas Tree Live Wallpaper”, “Christmas Photo Frames, Effects & Cards Art 🎄 🎅”, “Christmas Songs”, “Christmas Live Wallpaper Free”, “Farm Snow: Happy Christmas Story With Toys & Santa”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “christmas songs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “christmas songs