"chennai super kings" App Store Keywords Research Case | ASOTools
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"chennai super kings" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chennai super kings” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “yeh rishta kya kehlata hai”, “microsoft 365”, “loan calculator auto”, “mp3 music downloads”, “responsibilities”, “seizing”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chennai super kings” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chennai super kings from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chennai super kings ipl 19 13 250+ 93
chennai super kings match 18 30 250+ 145
chennai super kings battle of chepauk 2 game ≤5 24 250+ 225
chennai super kings game download ≤5 24 250+ 220
chennai super kings battle game ≤5 23 250+ 215

The search volume of the core keyword chennai super kings in Google App Store reached 63, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 95 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Selfie with Dhoni - Cricket Photo Editor ms dhoni photo editor ≤5 7
2
Cricket Photo Suit cricket player face editor ≤5 5
3
Ipl run out 2020 runout apps ≤5 21
4
Cricket 2020 : Real World Cup 3D cricket 2020 real world cup 3d ≤5 6
5
Cricket Jersey maker for IPL 2020 rajasthan royals official app ≤5 30
6
Selfie with MS Dhoni - Cricket Player Photo Editor real selfie with dhoni ≤5 30
7
CSK IPL Frame 2019 csk anar ≤5 30
8
CSK Travels - Bus Tickets bus tickets 23 21
9
Ind vs Aus 3rd ODI Live Score - Live Cricket Score ipl rajasthan royals cricket game ≤5 14
10
Cricket Photo Suite Editor cricket suit photo editor ipl ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
live ipl 88 14 250+ 52
ipl score live 88 9 250+ 57
i.p.l 87 5 250+ 27
espns 80 19 250+ 110
espn 78 39 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
IPL 2020 i.p.l 87 5
2
Vivo IPL 2020 - Live Score 2020 vivo ipl 12 4
3
Live Cricket IPL 2020 - IPL Live Tv Match ipl live cricket 32 4
4
YuppTV - LiveTV, Movies, Music, IPL Live, Cricket yupp tv 39 11
5
Star Hot Sports ; Ipl 2020 Live Cricket Tips star sports cricket 26 6
6
Cricbuzz - Live Cricket Scores & News ipl score live 88 9
7
IPL Live Score - Cricket Line Guru live updates for ipl ≤5 30
8
Live Cricket 2020 : IPL T20 Live Score & Fixtures ipl t20 45 9
9
Live Line & Cricket Scores - Cricket Exchange ipl live score 55 12
10
Gazi TV Live IPL Sports Channels 2020 gazi tv 13 7

These five keywords: “live ipl”, “ipl score live”, “i.p.l”, “espns”, “espn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “IPL 2020”, “Vivo IPL 2020 - Live Score”, “Live Cricket IPL 2020 - IPL Live Tv Match”, “YuppTV - LiveTV, Movies, Music, IPL Live, Cricket”, “Star Hot Sports ; Ipl 2020 Live Cricket Tips”, “Cricbuzz - Live Cricket Scores & News”, “IPL Live Score - Cricket Line Guru”, “Live Cricket 2020 : IPL T20 Live Score & Fixtures”, “Live Line & Cricket Scores - Cricket Exchange”, “Gazi TV Live IPL Sports Channels 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chennai super kings”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chennai super kings