"microsoft 365" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “microsoft 365” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vodafone”, “stopwatch‰”, “met”, “text”, “tradingview”, “satta”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “microsoft 365” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword microsoft 365 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
microsoft 365 login 51 30 250+ 167
microsoft office 365 48 21 248 122
microsoft outlook 365 38 20 249 139
microsoft 365 personal 29 25 249 162
dynamics 365 microsoft 24 29 250+ 178

The search volume of the core keyword microsoft 365 in Google App Store reached 60, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
2
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
3
Microsoft 365 Admin office 365 admin 22 32
4
Microsoft Word: Write, Edit & Share Docs on the Go word 68 97
5
Microsoft Teams microsodt teams 78 26
6
Microsoft OneDrive onesrive 73 41
7
Microsoft OneNote: Save Ideas and Organize Notes one note 59 29
8
Microsoft Excel: View, Edit, & Create Spreadsheets excel 61 62
9
Microsoft PowerPoint: Slideshows and Presentations powerpoint 63 32
10
Microsoft Office Lens - PDF Scanner office lens 40 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl 100 80 249 193
giamail 100 74 249 247
googl translates 100 26 250+ 145
hoogle translate 100 22 250+ 159
goofle translate 100 22 250+ 153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google g o o g l e 100 30
2
Google Chrome: Fast & Secure chrome 76 45
3
Google Go: A lighter, faster way to search goog 65 67
4
Google Drive google drivs 85 42
5
Google Meet goigle meets 83 57
6
Google Classroom googel classroom 95 33
7
Google Photos googlr 76 44
8
Google Fit: Health and Activity Tracking fit 51 71
9
Google Home hromecast 65 43
10
Files by Google: Clean up space on your phone files 58 45

These five keywords: “googl”, “giamail”, “googl translates”, “hoogle translate”, “goofle translate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Meet”, “Google Classroom”, “Google Photos”, “Google Fit: Health and Activity Tracking”, “Google Home”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “microsoft 365”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “microsoft 365