"change" App Store Keywords Research Case | ASOTools
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"change" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “change” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “online shopping flipkart”, “uber”, “"eba”, “who”, “baseball”, “bowling”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “change” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword change from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
xchange rate 60 47 250+ 46
exchanges rate 60 4 250+ 43
voice changer 55 65 250+ 81
changes 53 37 250+ 230
font change 53 17 250+ 137

The search volume of the core keyword change in Google App Store reached 53, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 103 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Change Church change church 14 5
2
Changa Video App- Best Video Editor & SnackVideo chanda 33 31
3
Change: Beginner-Friendly Trading & Investment App to-change ≤5 30
4
Photo editor - My Fake Look cambios de look 28 13
5
Change Color color photos 25 13
6
X Icon Changer - Customize App Icon & Shortcut appicon 46 9
7
Auto Wallpaper Changer - Background Changer desktop background changer ≤5 9
8
Hair Color Changer: Change your hair color booth haircolor 51 14
9
Wallpaper Changer smart wallpaper 23 30
10
Change Color Of Keypad ألوان واتساب ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
marcar 82 40 250+ 202
méssager 78 65 250+ 241
imasseger 78 59 250+ 236
x 75 83 249 89
fantasy football 69 32 250+ 101

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dialpad dialing 38 9
2
Talkatone: Free Texts, Calls & Phone Number call 54 89
3
Contacts+ telefonen 53 44
4
Dialer, Phone, Call Block & Contacts by Simpler telefonico 50 30
5
Theme for ExDialer MIUI Light micontact ≤5 30
6
MizuDroid SIP VOIP Softphone marcadas 23 37
7
Answer call from Santa Claus (prank) ligando 18 11
8
Call Screen-Color Phone, Call Flash, Theme Changer call her 6 29
9
TalkU Free Calls +Free Texting +International Call talku 21 21
10
Contacts, Dialer and Phone by Facetocall telefon bimbit ≤5 22

These five keywords: “marcar”, “méssager”, “imasseger”, “x”, “fantasy football”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dialpad”, “Talkatone: Free Texts, Calls & Phone Number”, “Contacts+”, “Dialer, Phone, Call Block & Contacts by Simpler”, “Theme for ExDialer MIUI Light”, “MizuDroid SIP VOIP Softphone”, “Answer call from Santa Claus (prank)”, “Call Screen-Color Phone, Call Flash, Theme Changer”, “TalkU Free Calls +Free Texting +International Call”, “Contacts, Dialer and Phone by Facetocall”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “change”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “change