"bowling" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bowling” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cocina”, “apps whatsapp apps download”, “bitmoji”, “find”, “ватсап”, “eaglee”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bowling” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bowling from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bowling alleys 46 7 250+ 50
bowling game 34 18 250+ 63
bowling games 31 10 250+ 60
ten pin bowling 31 7 250+ 49
super bowling 30 12 250+ 91

The search volume of the core keyword bowling in Google App Store reached 55, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bowling King bolos 51 35
2
Bowling Crew — 3D bowling game boulinge 63 30
3
3D Bowling booling 50 23
4
PBA® Bowling Challenge competing 34 28
5
Galaxy Bowling 3D Free bowler 37 10
6
Bowling Game 3D bowling game 3d ≤5 10
7
Bowling 3D Extreme FREE b3d extreme ≤5 9
8
Bowling Club™ - Free 3D Bowling Sports Game bowling club 16 7
9
Strike! Ten Pin Bowling strike 42 74
10
Bowling by Jason Belmonte: Game from bowling King jason belmonte 13 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
boulinge 63 30 250+ 90
bowl 58 70 250+ 43
bowled 58 8 250+ 53
games free 55 63 250+ 250
daves and buster 53 53 250+ 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grow Bowling boulingas ≤5 30
2
Action Bowling 2 action bowling classic ≤5 30
3
Strike Master Bowling - Free bowling master 8 7
4
My Bowling Scoreboard bowling score 13 7
5
Bowling 3D bowling by jason belmonte 7 17
6
Let's Bowl 2: Bowling Free pixel bowling ≤5 30
7
Bowling King bowling 55 71
8
Bowling 3D 保齡球彈珠台 ≤5 30
9
Galaxy Bowling 3D Free bowler 37 10
10
Bowling Crew — 3D bowling game bowl games 26 32

These five keywords: “boulinge”, “bowl”, “bowled”, “games free”, “daves and buster”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Grow Bowling”, “Action Bowling 2”, “Strike Master Bowling - Free”, “My Bowling Scoreboard”, “Bowling 3D”, “Let's Bowl 2: Bowling Free”, “Bowling King”, “Bowling 3D”, “Galaxy Bowling 3D Free”, “Bowling Crew — 3D bowling game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bowling”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bowling