"lover" App Store Keywords Research Case | ASOTools
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"lover" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lover” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bunnings”, “sizes”, “player”, “steven seagal”, “message”, “music youtube”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lover” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lover from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
quotes lover 65 2 250+ 44
blackclover 56 42 250+ 200
clover 50 55 249 90
lovers wallpaper 50 8 250+ 128
black clover 49 35 250+ 165

The search volume of the core keyword lover in Google App Store reached 54, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Virtual lover virtual lover 3d ≤5 30
2
Lover - Sevgili Bul sevgili bul 6 15
3
Virtual lover virtual lover 2 ≤5 13
4
My Lover my lover 41 30
5
Werewolf Lover: Interactive Romance Game (Otome) border love story games ≤5 30
6
Money Lover: Expense Manager & Budget Tracker total money 31 14
7
Mysterious Lover: Interactive Romance Game (Otome) mr lover 14 19
8
FR: My Famous Lover d3publisher ≤5 30
9
love test quieren 43 50
10
Find Lover find lover ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
enstagram 100 40 249 177
pentireste 87 51 250+ 230
niscord 83 57 249 224
فهيسبوك 80 68 250+ 245
baaduu 80 53 249 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram insatgram 100 51
2
Repost for Instagram 2020 - Save & Repost IG 2020 2020 by akikokoga ≤5 22
3
Love Messages for Girlfriend ♥ Flirty Love Letters affections 45 29
4
Instool lnatagram ≤5 24
5
All social media and social networks in one app social media 54 60
6
Instant Save - HD photo and video downloader indergram ≤5 30
7
GBInsta - Saver for Instagram oginstagram 41 14
8
Video downloader for Instagram 2020 - Repost IG mitglieder app ig bau ≤5 30
9
Photo Camera HD for Instagram instagram camera app ≤5 30
10
Multi Color For Instagram Lite انستقرام لايت عربي 2019 ≤5 10

These five keywords: “enstagram”, “pentireste”, “niscord”, “فهيسبوك”, “baaduu”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “Love Messages for Girlfriend ♥ Flirty Love Letters”, “Instool”, “All social media and social networks in one app”, “Instant Save - HD photo and video downloader”, “GBInsta - Saver for Instagram”, “Video downloader for Instagram 2020 - Repost IG”, “Photo Camera HD for Instagram”, “Multi Color For Instagram Lite”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lover”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lover