"cards" App Store Keywords Research Case | ASOTools
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"cards" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cards” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hacker news”, “free game line”, “mystic messenge”, “interpreter”, “apks”, “galaxia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cards” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cards from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
buisness cards 51 5 250+ 51
tarots cards 50 5 250+ 66
tarrot cards 50 5 250+ 62
tart cards 50 4 250+ 74
b-day cards 50 4 250+ 63

The search volume of the core keyword cards in Google App Store reached 47, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 184 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cards - Mobile Wallet wallet google 33 19
2
Solitaire Card Games Free solatire free 51 28
3
CARD.com Mobile card 46 80
4
Solitaire solitiare 75 35
5
Rummy - free card game macchiavelli 46 30
6
Spades Plus - Card Game spades 54 47
7
150+ Card Games Solitaire Pack catd games 45 32
8
Spider Solitaire spider sollitare 61 15
9
Hearts - Free Card Games hears 46 27
10
Just Cards - A Deck of Cards poker cards 48 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
solitiar 75 35 250+ 220
solitiare 75 35 250+ 216
solatair 75 35 250+ 213
solitrair 75 35 250+ 208
salitair 75 34 250+ 209

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Solitaire & Puzzles solitaire and puzzles ≤5 30
2
Solitaire HD free solitaire hd ≤5 11
3
Solitaire Card - Harvest Journey solitaire card harvest journey ≤5 30
4
Solitaire Classic Card Game solitaire classic ◆ card game ≤5 12
5
Solitaire Live Challenge solitaire two players ≤5 30
6
Solitaire ltns: long time no see ≤5 30
7
Solitaire Paradise: Tripeaks tripeaks in paradise ≤5 6
8
Solitaire Story – TriPeaks - Free Card Journey softgames 14 30
9
Classic Spider Solitaire classic spider ≤5 9
10
Solitaire in Wonderland - Golf Patience Card Game wonderland solitaire ≤5 11

These five keywords: “solitiar”, “solitiare”, “solatair”, “solitrair”, “salitair”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Solitaire & Puzzles”, “Solitaire HD”, “Solitaire Card - Harvest Journey”, “Solitaire Classic Card Game”, “Solitaire Live Challenge”, “Solitaire”, “Solitaire Paradise: Tripeaks”, “Solitaire Story – TriPeaks - Free Card Journey”, “Classic Spider Solitaire”, “Solitaire in Wonderland - Golf Patience Card Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cards”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cards