"carbs" App Store Keywords Research Case | ASOTools
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"carbs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “carbs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “storybook”, “fireman”, “salater”, “farm simulator”, “quizzers”, “max player”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “carbs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword carbs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
carbs in foods 34 4 249 59
foods with no carbs 26 4 250+ 65
net carbs 21 6 250+ 68
counting carbs 19 6 250+ 81
count carbs 13 6 250+ 77

The search volume of the core keyword carbs in Google App Store reached 39, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Carb Manager: Keto Diet Tracker & Macros Counter ketosis diet 58 2
2
Calorie Counter, Carb Manager & Keto by Freshbit carb counter apps 11 5
3
Keto Manager: Keto Diet Tracker & Carb Counter App carbohidratos 50 10
4
Calorie, Carb & Fat Counter carbohydrate 50 7
5
Atkins® Carb Counter & Meal Tracker adkins diet 38 6
6
Carb Counting with Lenny carb counting 15 7
7
Glycemic Index Load in food net carbs diet tracker gluside 31 49
8
Carb in Foods carbs in foods 34 4
9
Low Carb Diet slow carb diet app ≤5 30
10
Carb Calc carbs and cals app diabetes free ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
underarmor 65 36 250+ 218
my fitness pal 58 19 250+ 145
24 life 58 15 250+ 114
ketosis diet 58 2 250+ 29
ketone diet 58 2 250+ 28

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Under Armour - Athletic Shoes, Running Gear & More underarmour 65 37
2
Run with Map My Run map my run 48 24
3
Calorie Counter - MyFitnessPal my fitness pal 58 19
4
Walk with Map My Walk walk 51 66
5
Map My Fitness Workout Trainer map my fitness 29 24
6
Map My Ride GPS Cycling Riding map my ride 34 18
7
Endomondo - Running & Walking endomondo 39 43
8
Runkeeper - GPS Track Run Walk running 50 60
9
PUMATRAC Home Workouts, Training, Running, Fitness puma 59 30
10
Girls Under Armour Association under armour association uaa ≤5 16

These five keywords: “underarmor”, “my fitness pal”, “24 life”, “ketosis diet”, “ketone diet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Under Armour - Athletic Shoes, Running Gear & More”, “Run with Map My Run”, “Calorie Counter - MyFitnessPal”, “Walk with Map My Walk”, “Map My Fitness Workout Trainer”, “Map My Ride GPS Cycling Riding”, “Endomondo - Running & Walking”, “Runkeeper - GPS Track Run Walk”, “PUMATRAC Home Workouts, Training, Running, Fitness”, “Girls Under Armour Association”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “carbs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “carbs