"car hire" App Store Keywords Research Case | ASOTools
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"car hire" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “car hire” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “m 11”, “andys”, “carb”, “complete”, “sua música”, “wallpaper”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “car hire” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword car hire from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hire car 26 3 250+ 41
budget car hire 23 7 249 70
car hire trawler app ≤5 30 250+ 209
car hire intelligence ltd ≤5 30 250+ 204
car hire lax - los angeles usa ≤5 30 250+ 191

The search volume of the core keyword car hire in Google App Store reached 39, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 54 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CARNGO Car Rental noleggio auto 36 4
2
HyreCar: Rideshare Car Rentals hyrecar 28 31
3
RENTAL24H.com - Car Rental Near Me APP rant a car 63 9
4
Turo - Better Than Car Rental rent cars 63 8
5
Virtuo: 24/7 Car Rental – Book, Unlock and Drive vietuo 29 50
6
Zipcar zipcar 46 48
7
Hotwire: Last Minute Hotel & Car hotwired 50 39
8
Getaround - Instant Car Rental getaround 39 25
9
Budget Car Rental budget rental car 51 11
10
Silvercar by Audi silvercar 27 45

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sky skanner 73 27 250+ 140
skyscannet 73 21 250+ 123
hotels 69 56 250+ 85
easyet 66 54 250+ 229
easyje 66 36 249 170

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skyscanner – cheap flights, hotels and car rental skyscannet 73 21
2
Cheap Flights worldwide skyscannet 73 21
3
Flightradar24 Flight Tracker tubifly 80 68
4
eSky - Flights, Hotels, Rent a car, Flight deals esky 30 25
5
SmartFare: Search and compare best Airfares flight center 41 10
6
Hopper - Book Cheap Flights hopper 48 50
7
Cheap Flights & Hotels momondo momondo 44 17
8
Flightscanner.com - Compare Cheap Flights sky flight scanner 31 16
9
Cheapflights – Flight Search cheap flights 56 50
10
KAYAK Flights, Hotels & Cars kiak 63 54

These five keywords: “sky skanner”, “skyscannet”, “hotels”, “easyet”, “easyje”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Skyscanner – cheap flights, hotels and car rental”, “Cheap Flights worldwide”, “Flightradar24 Flight Tracker”, “eSky - Flights, Hotels, Rent a car, Flight deals”, “SmartFare: Search and compare best Airfares”, “Hopper - Book Cheap Flights”, “Cheap Flights & Hotels momondo”, “Flightscanner.com - Compare Cheap Flights”, “Cheapflights – Flight Search”, “KAYAK Flights, Hotels & Cars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “car hire”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “car hire