"marketing" App Store Keywords Research Case | ASOTools
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"marketing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “marketing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ponyo”, “myanmar”, “la nazione”, “entonces”, “mountain wallpaper”, “coach outlet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “marketing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword marketing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
marketing digital 46 9 250+ 41
affiliates marketing 45 1 250+ 14
digital marketing 36 33 250+ 31
marketing management 36 13 250+ 69
digital marketing course 36 6 250+ 41

The search volume of the core keyword marketing in Google App Store reached 46, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn Digital Marketing & Online Marketing marketer 55 12
2
Basic Marketing মার্কেটিং কৌশল - বিজ্ঞাপন স্ট্র্যাটেজি ≤5 7
3
Google Primer primers 46 49
4
Business SMS Marketing Auto Reply / Text Messaging b2b marketing 26 7
5
Digital Marketing Poster Maker werbung 31 26
6
Advertising & Marketing Plan Tutorials & Strategy marketing plan 34 26
7
Learn Digital Marketing - SEO, SMM, Email, Ads marketing seo 26 2
8
Mailchimp: Marketing & CRM to Grow Your Business mailchimp 54 51
9
Ripl: Social Media Marketing for Small Businesses social media marketing 30 15
10
Learn Digital Marketing and Blogging marketing & media 6 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mailers 75 50 250+ 210
market media 73 19 250+ 135
sensex 68 16 249 110
adwords google 66 45 249 202
analytics google 66 26 249 125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zoho Campaigns - Email Marketing campaigns 43 16
2
Mailchimp: Marketing & CRM to Grow Your Business mailchimp 54 51
3
GetResponse getresponse 36 49
4
Money Mailer Local Coupons money mailer 10 18
5
Instant Email Address - Multipurpose free email! email id creation 33 13
6
BESC - Bulk Email Sender Client SMTP email spammer app ≤5 8
7
Temp Mail - Free Instant Temporary Email Address temp.mail 60 30
8
TypeApp mail - email app e type 26 41
9
Spark Email – Connect Gmail, Yahoo & Outlook mail spark 54 64
10
Email Blue Mail - Calendar & Tasks e-pos 46 44

These five keywords: “mailers”, “market media”, “sensex”, “adwords google”, “analytics google”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Zoho Campaigns - Email Marketing”, “Mailchimp: Marketing & CRM to Grow Your Business”, “GetResponse”, “Money Mailer Local Coupons”, “Instant Email Address - Multipurpose free email!”, “BESC - Bulk Email Sender Client SMTP”, “Temp Mail - Free Instant Temporary Email Address”, “TypeApp mail - email app”, “Spark Email – Connect Gmail, Yahoo & Outlook mail”, “Email Blue Mail - Calendar & Tasks”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “marketing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “marketing