"champion" App Store Keywords Research Case | ASOTools
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"champion" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “champion” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “matrices”, “poshan abhiyaan”, “라이브스코어”, “hrome”, “note 10 plus”, “магазинах”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “champion” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword champion from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
champions league 61 28 250+ 127
championships league 61 15 250+ 122
championship 60 45 250+ 133
tour championship 48 27 250+ 167
champions 46 60 249 126

The search volume of the core keyword champion in Google App Store reached 60, its difficulty level reached 78, and the number of apps related to it reached 250+, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MARVEL Contest of Champions championship 60 45
2
CL:Champions Legion | 5v5 MOBA moba 41 40
3
Champs Sports: Shop Kicks & Apparel champ 55 63
4
UEFA Champions League champions league 61 28
5
WWE Champions 2020 stephanie mcmahon 46 56
6
Champion – Tournament-Manager champion – tournament manager ≤5 30
7
MARVEL Realm of Champions realm of champions 6 30
8
Dungeon Hunter Champions: Epic Online Action RPG dhc 33 46
9
Super Mecha Champions smc 40 31
10
UEFA Champions League - Gaming Hub gaming hub 10 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
crocket 75 51 250+ 208
cricketing 75 12 250+ 66
mobili 72 46 248 208
nations league 70 21 250+ 128
soidermam 68 47 250+ 217

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
World Cricket Championship Lt wcc 30 27
2
World Cricket Championship 2 - WCC2 wc 48 30
3
myCricket mcricket 75 60
4
Real Cricket™ 17 cricket games 36 20
5
World Cricket Championship 3 - WCC3 wcca 24 42
6
World Cricket Battle 2 (WCB2) - Multiple Careers in cricket game 38 11
7
T20 Cricket Champions 3D crikey games 38 30
8
Cricket Captain 2020 don bradman cricket 14 12 15
9
Stick Cricket 2 sticky wicket 10 34
10
Stick Cricket stick sports ltd ≤5 16

These five keywords: “crocket”, “cricketing”, “mobili”, “nations league”, “soidermam”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “World Cricket Championship Lt”, “World Cricket Championship 2 - WCC2”, “myCricket”, “Real Cricket™ 17”, “World Cricket Championship 3 - WCC3”, “World Cricket Battle 2 (WCB2) - Multiple Careers”, “T20 Cricket Champions 3D”, “Cricket Captain 2020”, “Stick Cricket 2”, “Stick Cricket”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “champion”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “champion