"battle royale" App Store Keywords Research Case | ASOTools
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"battle royale" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “battle royale” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wireless”, “www.google.com”, “connects”, “purple”, “descargarlas”, “martial art”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “battle royale” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword battle royale from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fort knight battle royale 46 12 250+ 110
furtnite battle royale 46 11 250+ 101
frontnite battle royale 46 11 250+ 101
forniye battle royale 46 11 250+ 97
fornite battle royale 46 8 250+ 95

The search volume of the core keyword battle royale in Google App Store reached 50, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 130 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Battlelands Royale battle royal 43 58
2
Grand Battle Royale: Pixel FPS gbr 26 19
3
Battle Royale: FPS Shooter fournite battle royal 46 30
4
ZombsRoyale.io - 2D Battle Royale zombs royale 48 28
5
FightNight Battle Royale: FPS Shooter forknite 48 17
6
Zooba: Free-for-all - Adventure Battle Game zumba 48 34
7
Bullet League - Battle Royale bullet league 15 29
8
🔫Cyber Fire: Free Battle Royale & Shooting games fire force 50 13
9
surviv.io - 2D Battle Royale survivel .io 53 30
10
Danger Close - Battle Royale & Online FPS danger 35 52

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fee fayer 77 25 250+ 148
firnait 77 25 249 144
fort naite 77 21 250+ 133
fårtnajt 77 21 248 129
fortneti 77 30 250+ 137

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Garena Free Fire-New Beginning free.fir 77 32
2
Free Firing Game: Fire Free Game 2020: Free Fight fiar 19 38
3
Free FPS Fire Battle Free Firing Fire free faller original ≤5 24
4
Free Survival Fire Battlegrounds: Squad Shooting proprietary 41 16
5
🔫Cyber Fire: Free Battle Royale & Shooting games fire force 50 13
6
Free Firing Battleground: Free Fire Squad Survival faria free fire ≤5 25
7
Fire Free Game: Free Firing - Fire Games Offline refinement 43 13
8
Battleground Fire Game: Fire Free Gun Games 2020 fire games free 51 12
9
Guide For Free︻╦╤─Fire Unofficial Tips ff bisa mencoba ≤5 18
10
Squad free fire Critical strike :Survival Squad 3 classic games free fire ≤5 12

These five keywords: “fee fayer”, “firnait”, “fort naite”, “fårtnajt”, “fortneti”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Garena Free Fire-New Beginning”, “Free Firing Game: Fire Free Game 2020: Free Fight”, “Free FPS Fire Battle Free Firing Fire”, “Free Survival Fire Battlegrounds: Squad Shooting”, “🔫Cyber Fire: Free Battle Royale & Shooting games”, “Free Firing Battleground: Free Fire Squad Survival”, “Fire Free Game: Free Firing - Fire Games Offline”, “Battleground Fire Game: Fire Free Gun Games 2020”, “Guide For Free︻╦╤─Fire Unofficial Tips”, “Squad free fire Critical strike :Survival Squad 3”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “battle royale”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “battle royale