"cnn.com" App Store Keywords Research Case | ASOTools
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"cnn.com" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cnn.com” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “next level”, “bochum”, “james harden”, “butler”, “cider”, “rick roll”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cnn.com” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cnn.com from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cnn.com/podcast ≤5 30 250+ 24
cnn.com en español ≤5 30 250+ 153
cnn.com live ≤5 30 250+ 97
cnn.com app ≤5 30 249 120
cnn.com/fareed ≤5 30 3 0

The search volume of the core keyword cnn.com in Google App Store reached 44, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CNN Breaking US & World News cnn 72 27
2
CNNgo for Android TV immediato foggia 29 33
3
CNN Live News cnn live streaming 41 17
4
CNN News Live live news tv channel cnn ≤5 30
5
News Home: Breaking News, Local & World News Today dolay tudey 65 58
6
CNN Indonesia - Berita Terkini cnn indonesia 45 20
7
Us news: us breaking news latest news & local news us breaking news 19 12
8
STREAM CNN LIVE APP cnn live streaming 41 17
9
Listen to CNN Podcasts and More cnn podcast app español ≤5 30
10
News Break: Local Breaking Stories & US Headlines newsbreak 63 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spotyfyve 82 30 250+ 220
news 78 89 250+ 165
sundcloude 75 30 250+ 28
soncloude 75 30 250+ 20
cnn 72 27 250+ 147

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Podcast App & Podcast Player - Podbean mangakast 41 57
2
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
3
Podcast Addict addict 48 50
4
Clock time 70 81
5
Waze - GPS, Maps, Traffic Alerts & Live Navigation waze 62 27
6
Stitcher - Podcast Player stitcher 38 37
7
Free Music Downloader Download MP3. YouTube Player youtube mp3 63 23
8
Music downloader - Music player müzik indirici 48 30
9
Music Player - MP3 Player mp3 65 88
10
BlackPlayer EX Music Player black player ex premium ≤5 27

These five keywords: “spotyfyve”, “news”, “sundcloude”, “soncloude”, “cnn”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Podcast App & Podcast Player - Podbean”, “Spotify: Listen to new music, podcasts, and songs”, “Podcast Addict”, “Clock”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “Stitcher - Podcast Player”, “Free Music Downloader Download MP3. YouTube Player”, “Music downloader - Music player”, “Music Player - MP3 Player”, “BlackPlayer EX Music Player”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cnn.com”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cnn.com