"camping" App Store Keywords Research Case | ASOTools
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"camping" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “camping” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “games for kids”, “stopwatches”, “егов”, “thundering”, “ytube”, “xchange rate”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “camping” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword camping from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
world camping 51 23 250+ 146
camping sites 48 6 250+ 64
camping world 44 16 250+ 114
tent camping 41 5 249 58
caravanning and camping club 36 34 248 176

The search volume of the core keyword camping in Google App Store reached 62, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Dyrt Camping App: Tent & RV Campsites Finder tent 50 29
2
Sago Mini Camping world camping 51 23
3
FreeRoam - Campgrounds, Boondocking & RV Parks camping sites 48 6
4
Hipcamp: Camping, RVs & Cabins yurt 45 49
5
Recreation.gov - Travel & Camp recreation 33 30
6
RV Parks & Campgrounds camp grounds 56 3
7
ReserveAmerica Camping reserve america 39 7
8
Free Campsites free campsites 31 9
9
Good Sam Camping camping world 44 16
10
Scout adventures. Camping for kids glamping game ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
reserving 66 56 249 225
r.e.i 60 31 250+ 175
camp grounds 56 3 250+ 39
tourus 55 59 249 247
curvle 55 57 250+ 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
UGO Taxi Angola allo taxi angola ≤5 30
2
Career Fair Plus career fair plus 26 15
3
Mytrip.ng - Bus Booking in Nigeria mytrip app ≤5 11
4
HD Camera - Best Filters Cam with Editor & Collage photo shoot 41 25
5
Minion Rush: Despicable Me Official Game minion 52 34
6
OfferUp: Buy. Sell. Letgo. Mobile marketplace offer up 68 31
7
Bottle Flip 3D waterbottle 50 25
8
Nike Run Club nike run 45 26
9
Real Boxing – Fighting Game boxing 58 66
10
Smule - Social Karaoke Singing karaok 65 66

These five keywords: “reserving”, “r.e.i”, “camp grounds”, “tourus”, “curvle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “UGO Taxi Angola”, “Career Fair Plus”, “Mytrip.ng - Bus Booking in Nigeria”, “HD Camera - Best Filters Cam with Editor & Collage”, “Minion Rush: Despicable Me Official Game”, “OfferUp: Buy. Sell. Letgo. Mobile marketplace”, “Bottle Flip 3D”, “Nike Run Club”, “Real Boxing – Fighting Game”, “Smule - Social Karaoke Singing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “camping”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “camping