"calculator loan emi" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “calculator loan emi” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pokemon game free”, “live wallpaper”, “wiggles”, “youtube youtube”, “stuart little”, “vinette”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “calculator loan emi” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword calculator loan emi from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
home loan emi calculator 45 3 249 31
emi calculator for home loan 45 30 249 29
emi calculator car loan 36 30 249 30
personal loan emi calculator 34 2 249 31
emi calculator personal loan 34 30 249 30

The search volume of the core keyword calculator loan emi in Google App Store reached 34, its difficulty level reached 2, and the number of apps related to it reached 249, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
EMI Calculator and Loan/Mortgage Planner loan calculation emi 34 30
2
EMI Calculator - Loan & Finance Planner personal loan emi calculator 34 2
3
EMI Calculator e.m.i calculator 51 2
4
Home Loan EMI Calculator Free eligibility calculator for home loan 24 1
5
EMI Calculator emi calculator 37 39
6
EMI Calculator for bank loans calculate bank loan ≤5 30
7
EMI Calculator - Home Loan EMI Calculator home loan emi calculator 45 3
8
Loan Calculator calculator loan 55 3
9
Easy EMI Loan Calculator simple emi ≤5 30
10
Easy EMI - EMI Calculator, Loan Calculator emi calculator - easy emi,loan,interest calculator ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
morgage calculator 68 4 250+ 27
mortgage claculator 68 2 250+ 22
mortgages calculator 68 1 250+ 22
p intrest 66 33 250+ 160
p interst 66 32 250+ 143

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Karl's Mortgage Calculator mortgages calculator 68 1
2
Mortgage by Zillow: Calculator & Rates mortgage claculator 68 2
3
U.S. Mortgage Calculator u.s. mortgage calculator 12 1
4
Mortgage Calculator mortgage calculator malaysia 11 30
5
Loan Calculators loan calculators 35 3
6
Mortgage Calculator by QL loan depot 34 41
7
Karl's Mortgage Calculator Pro gta mortgage loan payment calculator pro choice ≤5 30
8
Easy Loan Calculator prequalify 9 27
9
Eastern Union’s Mortgage Calculator & Underwriting underwriter 39 28
10
Mortgage Calculator Pro mortgage calculator pro ≤5 1

These five keywords: “morgage calculator”, “mortgage claculator”, “mortgages calculator”, “p intrest”, “p interst”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Karl's Mortgage Calculator”, “Mortgage by Zillow: Calculator & Rates”, “U.S. Mortgage Calculator”, “Mortgage Calculator”, “Loan Calculators”, “Mortgage Calculator by QL”, “Karl's Mortgage Calculator Pro”, “Easy Loan Calculator”, “Eastern Union’s Mortgage Calculator & Underwriting”, “Mortgage Calculator Pro”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “calculator loan emi”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “calculator loan emi