"butterfly" App Store Keywords Research Case | ASOTools
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"butterfly" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “butterfly” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mustangs”, “advertisers”, “aprendo en casa”, “thought for the day”, “wwe”, “afootball”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “butterfly” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword butterfly from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
butterflys 61 5 250+ 63
butterfly effect 46 10 250+ 78
butterfly tattoos 46 3 250+ 33
butterfly wallpaper 43 30 250+ 44
monarch butterfly 43 24 250+ 131

The search volume of the core keyword butterfly in Google App Store reached 52, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 69 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Butterfly iQ — Ultrasound butterfly iq 19 23
2
Flutter: Butterfly Sanctuary - Calming Nature Game mariposas 55 4
3
Butterfly Game monarch butterfly 43 24
4
Flutter: Starlight moth 46 33
5
Glitter Butterfly Coloring - Learn Colors for kids rangoon 33 13
6
Butterfly Idle butterfly idle ≤5 30
7
Butterfly-香港女同志 Lesbians 交友討論區 热拉 11 32
8
Butterfly Wallpaper ???? butterfly wallpaper 43 30
9
Butterfly Color By Number, butterfly coloring . alas y colores ≤5 30
10
Gold Butterfly Live Wallpaper butterflys 61 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
butterflys 61 5 250+ 63
mariposas 55 4 249 60
mariposa 55 30 247 65
tinkabel 51 26 249 174
moth 46 33 249 138

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gold Butterfly Live Wallpaper painted lady butterflies ≤5 30
2
Butterfly Game monarch butterfly 43 24
3
Neon Butterflies Wallpapers neon butterfly wallpapers and backgrounds ≤5 30
4
Flutter: Butterfly Sanctuary - Calming Nature Game mariposas 55 4
5
Butterflies Live Wallpaper abstract butterflies wallpaper ≤5 2
6
Butterfly Wallpaper ???? butterfly wallpaper 43 30
7
Butterfly iQ — Ultrasound butterfly 52 63
8
Glitter butterfly live wallpaper butterfly up ≤5 30
9
Butterfly Wallpaper HD butterfly up hd ≤5 30
10
Glitter Butterfly Wallpaper glitter wallpaper for girls butterfly ≤5 30

These five keywords: “butterflys”, “mariposas”, “mariposa”, “tinkabel”, “moth”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gold Butterfly Live Wallpaper”, “Butterfly Game”, “Neon Butterflies Wallpapers”, “Flutter: Butterfly Sanctuary - Calming Nature Game”, “Butterflies Live Wallpaper”, “Butterfly Wallpaper ????”, “Butterfly iQ — Ultrasound”, “Glitter butterfly live wallpaper”, “Butterfly Wallpaper HD”, “Glitter Butterfly Wallpaper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “butterfly”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “butterfly