"bus simulator" App Store Keywords Research Case | ASOTools
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"bus simulator" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bus simulator” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “punishing”, “rooms for rent”, “daemon”, “turning point”, “pokemon firered”, “meeting”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bus simulator” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bus simulator from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
simulator bus 36 14 250+ 149
indonesia bus simulator 34 11 250+ 88
bus simulator ultimate 33 15 250+ 148
bus simulator indonesia 33 13 250+ 116
otobus simulator ultimate 28 13 250+ 159

The search volume of the core keyword bus simulator in Google App Store reached 44, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 148 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bus Simulator : Ultimate bus 52 81
2
Bus Simulator 17 bus s i m u l a t o r 36 14
3
Bus Simulator: Original bus simulator 2015 21 16
4
Coach Bus Simulator coach bus simulator 23 19
5
Bus Simulator Indonesia indonisia 60 13
6
Proton Bus Simulator Road proton bus road rural version ≤5 24
7
Mobile Bus Simulator locos 30 27
8
Heavy Bus Simulator heaving 24 38
9
Proton Bus Simulator 2020 bus 1 21 12
10
IDBS Bus Simulator bus simulator idbs 12 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
a okul 68 30 250+ 173
indonisia 60 13 250+ 80
shalimar game 56 57 250+ 248
shalimar games 56 55 250+ 242
coach 55 69 250+ 84

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Miga Town: My School miga school 10 13
2
High School Girl Life Simulator 2020 new girl 39 20
3
Tatil Sayacı - Okul Sayacı okul açılma sayacı ≤5 24
4
Virtual High School Teacher 3D escuelas virtuales 11 7
5
School Assistant school helper ≤5 9
6
Preschool Teacher preschool teacher 19 4
7
MEB E-OKUL VBS e okul 43 22
8
How to make school supplies school supplies 39 17
9
Unicorn School Organizer (Planner) unicorn study timetable ≤5 20
10
TRT Çocuk Anaokulum beykent bilge çocuk anaokulu ≤5 30

These five keywords: “a okul”, “indonisia”, “shalimar game”, “shalimar games”, “coach”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Miga Town: My School”, “High School Girl Life Simulator 2020”, “Tatil Sayacı - Okul Sayacı”, “Virtual High School Teacher 3D”, “School Assistant”, “Preschool Teacher”, “MEB E-OKUL VBS”, “How to make school supplies”, “Unicorn School Organizer (Planner)”, “TRT Çocuk Anaokulum”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bus simulator”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bus simulator