"clash of clans" App Store Keywords Research Case | ASOTools
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"clash of clans" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “clash of clans” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pnc”, “poquemon”, “google search”, “doodle”, “wetv”, “santander”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “clash of clans” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword clash of clans from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
clash of the clans 36 24 249 156
clash of clans apk 36 30 249 175
clash of clans hack 29 32 250+ 194
clash of clans base 24 21 249 143
clash of clans hack version download 23 33 250+ 199

The search volume of the core keyword clash of clans in Google App Store reached 61, its difficulty level reached 37, and the number of apps related to it reached 249, among them, there are 151 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Clash of Clans gamesaa 75 68
2
Clash Royale clash royale 60 44
3
Clash Base Pedia (with links) Pro 2020 clash of clans bases 15 20
4
Maps of Clash of Clans 2020 class of clans base 23 30
5
Guide for Clash of Clans CoC clash of clans guide 10 16
6
Sky Clash: Lords of Clans 3D blimp cc ≤5 30
7
Gems for Clash calc - COC clash o f clans hack 38 30
8
Clash Base Layouts Directly Link - Top Clasher Pro clash of clans base 24 21
9
Boom Beach boom beach 40 46
10
Wallpapers for Clash of Clans™ clash of clans wallpaper hd 3d ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblaxc 88 62 250+ 244
play stre 80 54 248 227
p l a y s t o r e 80 54 248 218
leura mer 77 61 250+ 238
goole play 77 61 249 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game town car 19 16
3
Super Salon beleza 31 25
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 35
7
Stickman Hook stichman 45 27
8
Art of War: Legions art of war 43 39
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars cajas 39 23

These five keywords: “roblaxc”, “play stre”, “p l a y s t o r e”, “leura mer”, “goole play”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “clash of clans”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “clash of clans