"buffalo wild wings" App Store Keywords Research Case | ASOTools
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"buffalo wild wings" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “buffalo wild wings” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bijenkorf”, “ohio”, “converters”, “8 note”, “noticias”, “ghost”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “buffalo wild wings” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword buffalo wild wings from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
buffalo wild wings rewards 12 34 250+ 224
buffalo wild wings trivia ≤5 28 249 242
buffalo wild wings app ≤5 22 249 210
buffalo wild wings games ≤5 27 250+ 249
buffalo wild wings game app ≤5 27 249 247

The search volume of the core keyword buffalo wild wings in Google App Store reached 64, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 216 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Buffalo Wild Wings buffaloes 55 4
2
Buffalo Wings: Food Game crappy wings ≤5 30
3
Wingstop wing stop 65 48
4
Buffalo Wings & Rings buffalo wings and rings 30 19
5
Wild Wings bufflo wild wings 44 48
6
Buffalo 5-Reel Deluxe - Free Classic Slots Casino free slots buffalo 7 30
7
Wild Wing Online Ordering wild wing online ordering ≤5 30
8
Slots Buffalo Free Casino Game buffalo games buffalo game ≤5 30
9
Buzztime Entertainment buzztime 12 37
10
Red Hot Buffalo Wings red hot buffalo wings ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
fassabook 100 64 249 231
fece book 100 63 250+ 226
face book 100 63 250+ 225
face-book 100 62 250+ 225

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “fassabook”, “fece book”, “face book”, “face-book”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “buffalo wild wings”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “buffalo wild wings