"brujula" App Store Keywords Research Case | ASOTools
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"brujula" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “brujula” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “walllpaper”, “nba2k”, “hidden”, “barneys”, “broadcom”, “riss”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “brujula” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword brujula from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
brujula digital 12 7 250+ 91
brujula bike ≤5 30 249 166
brujula turistica ≤5 13 250+ 205
brujula feng shui ≤5 7 250+ 87
brujulas precisas ≤5 5 250+ 87

The search volume of the core keyword brujula in Google App Store reached 39, its difficulty level reached 8, and the number of apps related to it reached 249, among them, there are 91 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Digital Compass campass 61 10
2
Just a Compass (Free & No Ads) compass 61 76
3
Digital Compass composes 43 13
4
Compass Steel (No Ads) 指南針 14 8
5
Free Compass for Android - GPS Compass Direction 55 compass ≤5 27
6
Digital Compass for Android dgital compass 14 7
7
Compass for Android - App Free cardinal point 23 13
8
Compass Maps - Directional Compass orientare 26 20
9
Compass For Directions pusula 43 10
10
Compass compass × 61 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
compass 61 76 249 84
cumpus 61 20 250+ 119
compaa 61 18 249 122
cumpass 61 14 250+ 105
compess 61 12 250+ 94

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Just a Compass (Free & No Ads) cumpus 61 20
2
Digital Compass campass 61 10
3
Compass Steel (No Ads) 指南針 14 8
4
Compass For Directions pusula 43 10
5
Compass compass × 61 9
6
Digital Compass for Android dgital compass 14 7
7
Digital Compass composes 43 13
8
Smart Compass Pro compass pro school app ≤5 12
9
Free Compass for Android - GPS Compass Direction 55 compass ≤5 27
10
Compass 360 Pro Free magic compass free edition ≤5 20

These five keywords: “compass”, “cumpus”, “compaa”, “cumpass”, “compess”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Just a Compass (Free & No Ads)”, “Digital Compass”, “Compass Steel (No Ads)”, “Compass For Directions”, “Compass”, “Digital Compass for Android”, “Digital Compass”, “Smart Compass Pro”, “Free Compass for Android - GPS Compass Direction”, “Compass 360 Pro Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “brujula”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “brujula