"custom" App Store Keywords Research Case | ASOTools
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"custom" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “custom” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “unisa”, “heads or tails”, “腾讯”, “thedonato”, “mercedes benz”, “париматч”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “custom” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword custom from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
customer care number jio 55 41 247 186
airtel customer care number 55 30 248 98
customer care number bsnl 46 27 250+ 135
custom cursor 45 32 249 164
customize shirts 45 6 250+ 44

The search volume of the core keyword custom in Google App Store reached 48, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HTTP Custom - SSH & VPN Client with Custom Header acustom 34 28
2
CUSTOM CAST costom 48 27
3
Custom Skin Creator For Minecraft minecaft skins 61 10
4
Custom Gun Simulator 3D g36c 31 20
5
Panels - custom sidebar, widget and app launcher panels 36 18
6
Custom Skin Creator / Editor for Minecraft PE make your own minecraft character games ≤5 6
7
UCCW - Ultimate custom widget widgets for android 29 17
8
Custom Skin Creator скины музыкантов ≤5 3
9
Iconic: Icon Maker, Custom Logo Graphic Design App icomoon 26 30
10
Custom Soundboard - Create unique soundboards vsoundboard 41 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amongus 87 4 250+ 26
nıntendo swıtch 73 18 250+ 114
camtoon 72 26 250+ 150
boot 66 53 250+ 82
wmojii 65 30 250+ 155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Among Us among us 87 77
2
Fake call impostor amongus among us game impostor 6 30
3
Guide For Among US about us 29 49
4
New Skin Among Us Maker 베타핵 ≤5 27
5
Guide for Among Us guide among us ≤5 1
6
Among US mod Minecrfat amng us 58 33
7
free Guide For Among Us - Tips & Tricks monkus ≤5 27
8
Be Among US in MCPE among us craft ≤5 4
9
Guide for Among Us among the imposters ≤5 30
10
Maps Among us for Minecraft integrantes de minecraft ≤5 26

These five keywords: “amongus”, “nıntendo swıtch”, “camtoon”, “boot”, “wmojii”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Among Us”, “Fake call impostor amongus”, “Guide For Among US”, “New Skin Among Us Maker”, “Guide for Among Us”, “Among US mod Minecrfat”, “free Guide For Among Us - Tips & Tricks”, “Be Among US in MCPE”, “Guide for Among Us”, “Maps Among us for Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “custom”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “custom