"bridge" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bridge” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pag ibig”, “september 11”, “chairman”, “autozone”, “follo”, “videochat”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bridge” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bridge from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
combridge dictionary	58	11	250+	127
cambridge dictionaries	58	10	250+	127
cambridge dictionary	48	12	250+	137
bridge base online	43	45	249	216
cambridge	42	48	248	32

The search volume of the core keyword bridge in Google App Store reached 47, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Bridge by NeuralPlay	bridge card game	27	13
2		Bridge Construction Simulator	bridges games	26	12
3		Fun Bridge	funbridge	23	42
4		Build a Bridge!	bridget fonda	41	55
5		Poly Bridge	poly bridge	31	23
6		Bridge Base Online	bridge base online	43	45
7		Bridge Constructor FREE	bridge constructor	23	15
8		Bridge Constructor	constructore	≤5	16
9		Bridge Constructor Portal	rtal	50	32
10		WeWeWeb Bridge (Free)	bridge free	6	4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
ggamess	75	60	250+	240
philip	58	45	250+	45
proton mail	58	37	250+	193
dynamites	58	17	250+	111
flow	56	66	250+	43

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Unroll Me 2	не забудьте	7	19
2		Stardew Valley	mineuraft	78	30
3		1LINE – One Line with One Touch	one liner	34	39
4		Happy Color™ – Color by Number	colour	48	47
5		TutoPLAY - Best Kids Games in 1 App	toots	41	51
6		Storyngton Hall: Match Three & Decorate a House	hall	43	60
7		Toca Kitchen 2	foods	77	35
8		Draw it	quik draw	50	24
9		Girls Hair Salon - Hairstyle makeover kids games	hair cut salon	34	13
10		Hello Kitty Nail Salon	hello kity	58	15

These five keywords: “ggamess”, “philip”, “proton mail”, “dynamites”, “flow”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Unroll Me 2”, “Stardew Valley”, “1LINE – One Line with One Touch”, “Happy Color™ – Color by Number”, “TutoPLAY - Best Kids Games in 1 App”, “Storyngton Hall: Match Three & Decorate a House”, “Toca Kitchen 2”, “Draw it”, “Girls Hair Salon - Hairstyle makeover kids games”, “Hello Kitty Nail Salon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bridge”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools