"videochat" App Store Keywords Research Case | ASOTools
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"videochat" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “videochat” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mastitis”, “hypersonic”, “neuroplasticity”, “fre fire”, “alpine”, “calling”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “videochat” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword videochat from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
random videochat 36 9 250+ 93
videochat strangers 22 8 250+ 105
zoomyoo videochat ≤5 8 250+ 132
random videochat strawberry ≤5 30 250+ 105
fachat videochat with stranger ≤5 30 249 112

The search volume of the core keyword videochat in Google App Store reached 36, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 141 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chatruletka – Video Chat chatroulette 55 14
2
HOLLA - Live Random Video Chat huola 43 23
3
Live Talk - free video chat tallk 46 22
4
Chat Alternative — android app alternate 53 27
5
Omega – random video chat omegl 85 22
6
Camsurf: Chat Random & Flirt cam 53 78
7
Peachat - Live Video Chat cideo chat 34 13
8
Miki: online video chat miki 23 28
9
Tumile - Meet new people via free video chat seeu 46 43
10
OmeTV Video Chat - Meet strangers, make friends omgle 64 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
omegl 85 22 250+ 138
ommegle 85 16 250+ 126
okegle 85 15 250+ 117
discortt 83 30 250+ 235
discodc 83 30 250+ 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Omega – random video chat ommegle 85 16
2
OmeTV Video Chat - Meet strangers, make friends omgle 64 18
3
Chat Dating: Live video chat dating & Meet chat omegle talk to strangers 43 11
4
Chat Alternative — android app alternate 53 27
5
Ref for Omegle Live Chat - Talk To Strangers omegle talk to strangers 43 11
6
OKAY - Random Video Chat omega 49 45
7
Random Chat (Omegle) omegle text 14 12
8
Monkey monkey 63 72
9
AnonyChat - Chat for Omegle okegle 85 15
10
Ref for Omegle Live Chat - Talk To Strangers omegle.com 46 3

These five keywords: “omegl”, “ommegle”, “okegle”, “discortt”, “discodc”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Omega – random video chat”, “OmeTV Video Chat - Meet strangers, make friends”, “Chat Dating: Live video chat dating & Meet chat”, “Chat Alternative — android app”, “Ref for Omegle Live Chat - Talk To Strangers”, “OKAY - Random Video Chat”, “Random Chat (Omegle)”, “Monkey”, “AnonyChat - Chat for Omegle”, “Ref for Omegle Live Chat - Talk To Strangers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “videochat”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “videochat