"bridal dress" App Store Keywords Research Case | ASOTools
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"bridal dress" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bridal dress” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wpa wps tester”, “breakup song”, “markiplier”, “stand-up”, “squaretrade”, “tv5 monde”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bridal dress” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bridal dress from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bridal dresses 36 6 250+ 28
bridal shower dress 26 5 250+ 55
bridal party dress up ≤5 2 250+ 53
best bridal dresses ≤5 1 250+ 32
bridal makeup and dress up games for girls ≤5 5 250+ 122

The search volume of the core keyword bridal dress in Google App Store reached 36, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pakistani Bridal Dresses 2020 walima dresses 16 30
2
Pakistani Bridal Dresses By Zari Collection vastraqueen app ≤5 6
3
Wedding Gowns wedding dresses 40 19
4
Bridal Dress Wedding Photo Frames bridal dress wedding photo frames ≤5 1
5
Bridal Shop - Wedding Dresses bridal shop 45 8
6
Girl Wedding Dress : Royal bridal suit editor bridals 45 2
7
Bridal Suit Photo editor_Girl Wedding dress editor fancy dress photo editor 2020 ≤5 2
8
Western Bridal Dresses bridal dresses 36 6
9
Wedding Dress Photo Montage ???? wedding dress photo montages ≤5 30
10
Azazie: Wedding & Bridesmaid & Flower Girl Dresses bridesmaids dresses 48 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fonzen 60 52 250+ 224
frozens 60 10 250+ 82
f r o z e n 60 9 250+ 72
cindrella 58 17 178 113
cidrella 58 15 250+ 143

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney Frozen Free Fall - Play Frozen Puzzle Games f r o z e n 60 9
2
Disney Frozen Adventures: Customize the Kingdom frozens 60 10
3
Frozen Keyboard frozen keyboard 16 9
4
❄ Icy Wedding ❄ Winter frozen Bride dress up game baju frozen 16 12
5
Frozen Keyboard - Unicode Myanmar frozen keyboard 16 9
6
Icy or Fire dress up game dress up elsa 9 8
7
Snow Queen: Frozen Fun Run. Endless Runner Games snow queen 18 13
8
Frozen Dollhouse Design,Ice Dollhouse for girls forosen 31 45
9
Show Yourself - Frozen Magic Beat Hop Tiles frozen the movie 29 22
10
Freeze Adventure Ice Run frozen ice road dash ≤5 20

These five keywords: “fonzen”, “frozens”, “f r o z e n”, “cindrella”, “cidrella”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney Frozen Free Fall - Play Frozen Puzzle Games”, “Disney Frozen Adventures: Customize the Kingdom”, “Frozen Keyboard”, “❄ Icy Wedding ❄ Winter frozen Bride dress up game”, “Frozen Keyboard - Unicode Myanmar”, “Icy or Fire dress up game”, “Snow Queen: Frozen Fun Run. Endless Runner Games”, “Frozen Dollhouse Design,Ice Dollhouse for girls”, “Show Yourself - Frozen Magic Beat Hop Tiles”, “Freeze Adventure Ice Run”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bridal dress”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bridal dress