"brewing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “brewing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lecturer”, “네이버 지도”, “infused”, “google slide”, “destroy all humans”, “nesn”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “brewing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword brewing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
home brewing 39 1 250+ 15
brewing games 34 23 250+ 178
brewingz 26 24 250+ 188
brewing beer 21 30 250+ 10
new belgium brewing 16 37 248 232

The search volume of the core keyword brewing in Google App Store reached 47, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 13 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Brewfather brewer 41 22
2
Brewing Assistant Free basic brewing ≤5 7
3
Wort Homebrew Calculator homebrew 30 33
4
Brew Tracker brewer collective llc ≤5 30
5
Brew Town brew 45 54
6
Palmer's Brewing Water Adj App clive palmer 28 48
7
Brew Timer homebrew timer ≤5 30
8
Craft Beer & Brewing Magazine cervejaria 41 12
9
BeerSmith 3 Mobile Homebrewing beersmith 18 31
10
Brewing Calculator priming sugar calculator 9 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
uberfood 72 35 249 172
uher eat 72 30 248 196
ulber eat 72 30 248 170
food 69 86 250+ 163
sonic 69 33 250+ 72

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Uber Eats: Order Food Delivery uber eats 74 30
2
Uber Eats Orders orders 35 45
3
Uber Fleet uber fleer 16 26
4
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 34
5
Deliveroo: Takeaway food deliveroo 54 42
6
Uber Eats: Manager overheads 36 25
7
Fantuan Delivery-饭团外卖 fantuan 22 24
8
Jumia Food: Local Food Delivery near You jumiafood 36 36
9
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
10
Rappi rappi 49 38

These five keywords: “uberfood”, “uher eat”, “ulber eat”, “food”, “sonic”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Uber Eats: Order Food Delivery”, “Uber Eats Orders”, “Uber Fleet”, “Grubhub: Local Food Delivery & Restaurant Takeout”, “Deliveroo: Takeaway food”, “Uber Eats: Manager”, “Fantuan Delivery-饭团外卖”, “Jumia Food: Local Food Delivery near You”, “Postmates - Local Restaurant Delivery & Takeout”, “Rappi”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “brewing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “brewing