"braid" App Store Keywords Research Case | ASOTools
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"braid" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “braid” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “qr code scan”, “myworkday”, “marseille”, “eminen”, “airport”, “omega-3”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “braid” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword braid from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
braided hairstyle 50 9 250+ 45
braiding 50 7 250+ 35
braided hairstyles 50 6 250+ 35
braids hairstyles 50 5 250+ 29
men braids 43 3 250+ 27

The search volume of the core keyword braid in Google App Store reached 50, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Braid Salon braided hairstyle 50 9
2
Braid braid: share money ≤5 30
3
Fashion Braid Hairstyles Salon-girls games juegas para ninas 48 24
4
Latest African Braid Styles 500+ latest hair braid styles ≤5 30
5
Hairstyles step by step easy hairstyles 34 6
6
Perfect Braid Hairdresser Pro sempurna braid penata rambut pro ≤5 6
7
African Braids 2020 afrika örgüsü 23 10
8
DIY Hairs Makeup Color Braid Fashion Artist diy hair color braids fashion artist ≤5 30
9
BRAID HAIRSTYLES 2020 box braids hairstyles 2020 16 30
10
Braid Hairstyle Step by Steps | Short, Long & Cute braided hairstyles step by step ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
peinados para ninas 53 10 250+ 90
hairstyles for girls 53 8 250+ 58
jeusc 53 30 249 246
hairstyles 51 42 250+ 67
madeleine mccann 51 37 250+ 195

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PEINADOS PARA NIÑAS peinados faciles para niñas 39 14
2
Hairstyles for girls easy modern and funny peinados para niñas paso a paso sin internet gratis ≤5 30
3
Peinados Fáciles para Niñas 2020 peinados para niñas faciles para la escuela ≤5 6
4
Girls Hairstyles peinados de ninas 34 13
5
Fashion Braid Hairstyles Salon-girls games juegas para ninas 48 24
6
Peinados para niña 2020 peinados para niñas paso a paso sin internet 2020 ≤5 3
7
Peinados Con Trenzas Para Niñas peinados faciles paso a paso para niñas ≤5 5
8
Hairstyles step by step easy hairstyles 34 6
9
100+ Cute Hairstyles peinados para niñas paso a paso sin internet 2020 ≤5 3
10
Hairstyles for Girls Step by Step daily use 2019 peinados faciles y bonitos paso a paso para niñas pelo corto ≤5 2

These five keywords: “peinados para ninas”, “hairstyles for girls”, “jeusc”, “hairstyles”, “madeleine mccann”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PEINADOS PARA NIÑAS”, “Hairstyles for girls easy modern and funny”, “Peinados Fáciles para Niñas 2020”, “Girls Hairstyles”, “Fashion Braid Hairstyles Salon-girls games”, “Peinados para niña 2020”, “Peinados Con Trenzas Para Niñas”, “Hairstyles step by step”, “100+ Cute Hairstyles”, “Hairstyles for Girls Step by Step daily use 2019”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “braid”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “braid