"lol chess" App Store Keywords Research Case | ASOTools
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"lol chess" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lol chess” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “erosion”, “anomaly”, “longitudes and latitudes”, “haunted houses”, “bike light”, “covaid 19”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lol chess” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lol chess from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lol chess.gg 26 30 246 170
lol chess gg 26 30 246 164
lol chess tft 12 30 249 169
lol mobile magic chess ≤5 18 250+ 180
auto chess lol ≤5 9 250+ 116

The search volume of the core keyword lol chess in Google App Store reached 41, its difficulty level reached 10, and the number of apps related to it reached 249, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Builds for TFT Teamfight Tactics lol chess tft 12 30
2
TFT Guide - LoLCHESS.GG 롤체지지 53 49
3
TFT Team Comps - LoLCHESS.GG Meta Comps lol chess.gg 26 30
4
Teamfight Tactics: League of Legends Strategy Game tft 57 42
5
Probuilds for LoL & Wild Rift - LoLegacy pro builds 41 28
6
Catalyst - Builds for LoL, TFT Helper builds 51 40
7
TFT Helper - League of Legends tft helper ≤5 30
8
OP.GG for League/ PUBG/ Overwatch opgg 63 49
9
Auto Chess Legends: Tactical Teamfight 赤潮 14 33
10
Summoner Adviser: Counter picks, tips, builds, tft adviser 38 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
hot maill 100 30 250+ 22
twetarr 93 26 249 133
twithr 93 30 250+ 243
twetry 93 30 249 198

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic 65 79
5
Fruit Ninja® spiel 51 59
6
Monster Legends monsters 53 35
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream TV shows & watch the latest movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “hot maill”, “twetarr”, “twithr”, “twetry”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream TV shows & watch the latest movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lol chess”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lol chess