"boys haircuts" App Store Keywords Research Case | ASOTools
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"boys haircuts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “boys haircuts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “intp”, “apple stor”, “calliope”, “flan”, “rio de janeiro”, “webster dictionary”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “boys haircuts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword boys haircuts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
haircuts for boys app ≤5 30 250+ 84
little boys haircuts ≤5 30 250+ 62
best haircuts for boys ≤5 30 250+ 39
black boys haircuts ≤5 30 250+ 34
boys men hairstyles and haircuts 2018 ≤5 30 250+ 33

The search volume of the core keyword boys haircuts in Google App Store reached 35, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 59 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Black Boy Haircuts coupes 39 25
2
Black Boy Hairstyles 2020 coiffure homme 2020 18 5
3
Black Boy Hairstyles hairdos for boys 51 3
4
Black Boys Haircut black boys haircuts ≤5 30
5
Latest Boys Hairstyle 2020 hair stand up app ≤5 8
6
Hair Salon & Barber Kids Games baby kids salon – haircutting ≤5 13
7
Boys Men Hairstyles and boys Hair cuts 2020 layer hair cutting 45 6
8
Boy Hairstyles 2020-2021 - Top Trendy Haircuts curly boy ≤5 19
9
Cool Black Kids Haircuts kids haircuts 25 11
10
Boy Hair Style boy hair changer for boys ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
barer 75 47 250+ 202
girl 62 94 250+ 199
animals 61 45 250+ 177
hair styler 61 12 250+ 121
hàir style 61 7 250+ 100

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Powerful Phone Cleaner - Cleaner & Booster clar 66 61
2
Barber Shop Hair Cut Salon- Hair Cutting Game 2020 hair cuts 55 9
3
Super Clean - Phone Booster, Cleaner and Cooler klienmaster 58 43
4
Barber Shop - Hair Cut game haircuts 55 31
5
CQuanCleaner-Phone Cleaner,Booster,Protect Privacy vres 21 43
6
Barber Shop Simulator 3D barber shop simulator 2d ≤5 30
7
Beard Barber Salon - Free beard barber salon ≤5 30
8
Virtual Barber Shop Simulator: Hair Cut Game 2020 bader shop 6 30
9
Safe Cleaner Plus spring cleaner ≤5 23
10
All Cleaner - Speed Booster, Junk Cleaner hannibal buress 36 47

These five keywords: “barer”, “girl”, “animals”, “hair styler”, “hàir style”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Powerful Phone Cleaner - Cleaner & Booster”, “Barber Shop Hair Cut Salon- Hair Cutting Game 2020”, “Super Clean - Phone Booster, Cleaner and Cooler”, “Barber Shop - Hair Cut game”, “CQuanCleaner-Phone Cleaner,Booster,Protect Privacy”, “Barber Shop Simulator 3D”, “Beard Barber Salon - Free”, “Virtual Barber Shop Simulator: Hair Cut Game 2020”, “Safe Cleaner Plus”, “All Cleaner - Speed Booster, Junk Cleaner”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “boys haircuts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “boys haircuts