"rio de janeiro" App Store Keywords Research Case | ASOTools
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"rio de janeiro" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rio de janeiro” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “voice changer”, “flipped”, “bíblia online”, “jpay”, “estacionamiento”, “carrots”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rio de janeiro” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rio de janeiro from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mapa rio de janeiro 18 30 250+ 117
rio de janeiro map ≤5 11 249 96
rio de janeiro guide ≤5 5 250+ 55
rio de janeiro travel guide with maps ≤5 30 250+ 149
rio de janeiro rail map lite ≤5 30 250+ 127

The search volume of the core keyword rio de janeiro in Google App Store reached 51, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rio de Janeiro Travel Guide RJ rodoviária novo rio 23 23
2
Gangstar Rio: City of Saints rio 44 61
3
Rio de janeiro wallpapers rio de janeiro app ≤5 3
4
Rio de Janeiro Live Wallpaper radiobrasileira | rio de janeiro | brasil ≤5 30
5
Rio de Janeiro Wallpaper HD rio wallpaper ≤5 4
6
Flight Simulator 2013 FlyWings - Rio de Janeiro rio de janeiro airplane simulator ≤5 30
7
Rio De Janeiro. Top Wallpapers g t a rio de janeiro ≤5 6
8
JB FM 99,9 RIO DE JANEIRO janeiro 15 33
9
Rio de Janeiro Travel Guide rio de janeiro travel guide ≤5 30
10
Radio Rio de Janeiro AM 1400 BR App - Brasil Livre app radio rio de janeiro ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mersedes 70 10 248 95
movitas 68 63 250+ 245
mercedes-benz 65 28 249 103
mappy itinéraires 63 57 248 242
obomba 55 58 249 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mercedes me (USA) mercedes-benz 65 28
2
C63 AMG Drift Simulator e200 26 20
3
Super Cars Bugatti Mercedes Drift Simulator benz car 33 8
4
Car Racing Mercedes Benz Games 2020 mercedes e400 21 28
5
Mercedes Benz Truck Simulator Multiplayer mercedes benz unimog 11 30
6
Benz SLS AMG: Extreme City Stunts Drive & Drifts mercedes benz sls amg games ≤5 22
7
Benz S600 Drift Simulator e600 6 13
8
Benz CLA200 Driving Simulator ag games ≤5 30
9
Drive Mercedes Benz Vision Parking mercedes benz car parking games ≤5 5
10
AMG Car Simulator amg 37 27

These five keywords: “mersedes”, “movitas”, “mercedes-benz”, “mappy itinéraires”, “obomba”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mercedes me (USA)”, “C63 AMG Drift Simulator”, “Super Cars Bugatti Mercedes Drift Simulator”, “Car Racing Mercedes Benz Games 2020”, “Mercedes Benz Truck Simulator Multiplayer”, “Benz SLS AMG: Extreme City Stunts Drive & Drifts”, “Benz S600 Drift Simulator”, “Benz CLA200 Driving Simulator”, “Drive Mercedes Benz Vision Parking”, “AMG Car Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rio de janeiro”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rio de janeiro