"body build" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “body build” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “liga inglesa”, “مسلسلات تركية”, “fluorescent”, “idle”, “pokemon go hacker”, “girla”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “body build” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword body build from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
body builder 42 19 250+ 74
body building 41 12 250+ 64
body building women 31 13 250+ 126
body building diet 21 7 250+ 86
body building app 13 8 250+ 85

The search volume of the core keyword body build in Google App Store reached 34, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 129 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Home Workout - No Equipment fitness 56 78
2
Home Workout for Men - Bodybuilding body building app 13 8
3
BodyFit - Gym Workouts & Strength Training Plans bodybuild 53 50
4
Six Pack in 30 Days - Abs Workout workout abs 50 12
5
Dumbbell Workout at Home - 30 Day Bodybuilding dumbbell 37 21
6
Arm Workout - Biceps Exercise arm 51 51
7
Fitness & Bodybuilding palestra 48 30
8
30 Day Home Workout - Fit challenge home workouts full body workouts in 28 days ≤5 30
9
Lose Weight App for Men - Weight Loss in 30 Days iweightloss 48 46
10
Bodybuilding. Weight Lifting Workout weight lifter 38 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
adidas 70 26 245 152
plante fitness 66 20 250+ 142
planet fittness 66 16 249 115
pelaton 61 46 249 215
peloton 61 24 250+ 172

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
adidas adidas yeezy 42 40
2
adidas Training by Runtastic - Workout Fitness App tranning 53 28
3
adidas CONFIRMED confirming 50 30
4
adidas Running App by Runtastic - Run Tracker runnings 38 19
5
adidas GMR adidas gmr 14 37
6
adidas Headphones adidas headphones ≤5 30
7
Adidas EventTickets موقع أديداس 9 22
8
Nike nike 76 31
9
Foot Locker: Sneakers, clothes & culture footlockee 66 36
10
PUMATRAC Home Workouts, Training, Running, Fitness puma 59 30

These five keywords: “adidas”, “plante fitness”, “planet fittness”, “pelaton”, “peloton”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “adidas”, “adidas Training by Runtastic - Workout Fitness App”, “adidas CONFIRMED”, “adidas Running App by Runtastic - Run Tracker”, “adidas GMR”, “adidas Headphones”, “Adidas EventTickets”, “Nike”, “Foot Locker: Sneakers, clothes & culture”, “PUMATRAC Home Workouts, Training, Running, Fitness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “body build”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “body build