"pursuit of happiness" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pursuit of happiness” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bank of ireland 365”, “stick fight”, “kettlebell workout”, “wink news”, “bubble tea”, “proxy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pursuit of happiness” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pursuit of happiness from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the pursuit of happiness 48 33 250+ 184
mythical happy city book: the pursuit of happiness ≤5 30 250+ 243
a dangerous pursuit of happiness ≤5 30 250+ 226
pursuit of happiness movie ≤5 30 250+ 222
the pursuit of happiness book ≤5 30 250+ 216

The search volume of the core keyword pursuit of happiness in Google App Store reached 48, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 135 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pursuit Of Happiness the pursuit of happiness 48 33
2
SHOWTIME showtime 54 35
3
Showtime Anytime minority report 41 45
4
Pursuit of Happiness the pursuit of happiness 48 33
5
Mythical Happy City book: The Pursuit of Happiness mythical happy city book: the pursuit of happiness ≤5 30
6
The Art of Happiness the way to happiness education ≤5 30
7
Wysa: stress, depression & anxiety therapy chatbot therapist 50 15
8
Police Chase: Thief Pursuit police chase in car 7 7
9
Prime Video - Android TV believed 51 48
10
Ten Percent Happier - Meditation & Sleep happier 45 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amazom 100 23 246 107
whatsapp website 100 17 250+ 122
amazon 93 61 250+ 69
netflicpx 93 51 249 212
nafflix 93 43 250+ 185

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amaxon 100 28
2
Amazon for Tablets tablets 32 45
3
Amazon Prime Video àmazon prime 85 45
4
Prime Video - Android TV believed 51 48
5
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 30
6
Amazon Prime Now amazon fresh 45 26
7
Amazon Assistant amazon kundenservice 33 41
8
Amazon Music amazon music: listen ad-free ≤5 30
9
Amazon Photos amazon photo 47 35
10
Amazon Seller amazon sellers 58 19

These five keywords: “amazom”, “whatsapp website”, “amazon”, “netflicpx”, “nafflix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon for Tablets”, “Amazon Prime Video”, “Prime Video - Android TV”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Prime Now”, “Amazon Assistant”, “Amazon Music”, “Amazon Photos”, “Amazon Seller”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pursuit of happiness”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pursuit of happiness