"deliver" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “deliver” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ristorante”, “kiwis”, “wallpaper hd”, “guardian”, “microsoft edge”, “report”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “deliver” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword deliver from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
food delivery 58 61 250+ 100
deliverer 58 41 250+ 191
delivered 58 28 250+ 150
delivery 56 75 250+ 107
food + delivery 56 18 250+ 103

The search volume of the core keyword deliver in Google App Store reached 58, its difficulty level reached 80, and the number of apps related to it reached 250+, among them, there are 150 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Totally Reliable Delivery Service reliably 46 4
2
DoorDash - Food Delivery door dash 73 32
3
Favor - Anything Delivered. Food, Alcohol + More delivered 58 28
4
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
5
Uber Eats: Order Food Delivery uber eats 74 30
6
goPuff: Drink & Food Delivery gopuff 47 35
7
delivery.com: Food, Alcohol, Laundry & Grocery delibery 26 15
8
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 34
9
Instacart: Shop groceries & get same-day delivery cart 65 64
10
Shipt: Same Day Delivery shipt 50 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amazun 100 30 249 169
@walmart 88 28 248 167
nearest restaurants 87 17 250+ 111
walmart 84 40 248 160
pizze 77 20 248 108

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Cloud Cam amazon camera 23 20
2
Amazon WorkDocs my docs amazon 18 30
3
Amazon Hub Counter the hub amazon 41 30
4
AWS Console aws 48 46
5
Amazon Assistant amazon kundenservice 33 41
6
Amazon Care pillpack 26 30
7
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 30
8
Amazon Go amazon go 34 22
9
Amazon Alexa Music, Cameras, & TV Control это по-твоему ≤5 25
10
Amazon Prime Now amazon fresh 45 26

These five keywords: “amazun”, “@walmart”, “nearest restaurants”, “walmart”, “pizze”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Cloud Cam”, “Amazon WorkDocs”, “Amazon Hub Counter”, “AWS Console”, “Amazon Assistant”, “Amazon Care”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Go”, “Amazon Alexa Music, Cameras, & TV Control”, “Amazon Prime Now”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “deliver”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “deliver