"bluetooth headphone" App Store Keywords Research Case | ASOTools
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"bluetooth headphone" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bluetooth headphone” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “diep. io”, “slide share”, “ads”, “ícones”, “tenpo”, “st”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bluetooth headphone” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bluetooth headphone from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bluetooth headphones 34 8 250+ 99
mpow bluetooth headphone 14 8 250+ 125
jbl wireless bluetooth headphones 7 15 250+ 141
bluetooth headphones finder ≤5 5 250+ 92
find my bluetooth headphones ≤5 5 250+ 106

The search volume of the core keyword bluetooth headphone in Google App Store reached 50, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 109 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bluetooth Audio Widget Battery FREE kablosuz kulaklık 39 10
2
Bluetooth Pair - Bluetooth Finder - BLE Scanner discoverable 61 45
3
Equalizer For Bluetooth headset kulaklık 45 13
4
Bluetooth check ringtone & show battery level سماعه بلوتوث 31 8
5
Bluetooth Headset Battery bluetooth headset battery ≤5 10
6
Bluetooth Ear (With Voice Recording ) bluetooth earpiece 21 5
7
BlueBatt - Bluetooth Battery Reader luxxe pods 14 25
8
Bass Booster Bluetooth Speaker & Headphones bluetooth speaker bass sound ≤5 8
9
Battery Pods for AirPods battery i12 38 37
10
Bluetooth Scanner for Android TV blut 24 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
testen 73 21 250+ 167
air buds 72 23 250+ 141
appel watch 72 17 250+ 148
marshal 66 48 249 187
airpods 66 32 250+ 145

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Love Test Pro - Love Compatibility compatibility 34 44
2
Phone Check and Test testing 48 38
3
Test Your Android - Hardware Testing & Utilities testing application 6 7
4
Mic Test test mic 48 30
5
SPEEDCHECK Internet Speed Test what's my internet speed 43 12
6
Speedcheck ranking speed ≤5 30
7
Love Tester - Find Real Love testers 73 12
8
IQ Test Free i.q test 55 5
9
Love Test Calculator - Compatibility Tester Prank the love test 45 6
10
Fingerprint Love Test Scanner Prank for lovers scan ≤5 30

These five keywords: “testen”, “air buds”, “appel watch”, “marshal”, “airpods”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Love Test Pro - Love Compatibility”, “Phone Check and Test”, “Test Your Android - Hardware Testing & Utilities”, “Mic Test”, “SPEEDCHECK Internet Speed Test”, “Speedcheck”, “Love Tester - Find Real Love”, “IQ Test Free”, “Love Test Calculator - Compatibility Tester Prank”, “Fingerprint Love Test Scanner Prank”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bluetooth headphone”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bluetooth headphone