"ads" App Store Keywords Research Case | ASOTools
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"ads" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ads” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wmone”, “kiosks”, “fortnite tracker”, “currencies”, “imagine dragon”, “aol.com”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ads” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ads from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
youtube downloads videos 80 24 250+ 161
downloads youtube video 80 23 250+ 155
youtube free video downloads 80 21 250+ 150
whatsapp downloads 70 30 250+ 142
downloads video free 66 16 250+ 133

The search volume of the core keyword ads in Google App Store reached 55, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Ads adwords google 66 45
2
Facebook Ads Manager business manager for facebook 50 30
3
Local Services ads by Google google local services 11 20
4
Clever Ads Manager - Digital Marketing Campaigns clever ads manager - marketing ≤5 30
5
ADS Aniware ads aniware 6 21
6
Flipp - Weekly Shopping flip 51 71
7
Free Adblocker Browser - Adblock & Popup Blocker ad 68 78
8
GetResponse Social Ads Creator: Video & Slideshow campaignhub ≤5 27
9
Zareklamy Ads - Advertising platform brands & ads ≤5 13
10
Adblock Browser: Block ads, browse faster adblock browser 21 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youutubee 100 36 249 184
yotyope 100 30 249 163
u tiube 100 30 100 51
khooth 82 31 249 186
spotyfyve 82 30 250+ 220

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
YouTube TV - Watch & Record Live TV yo utibe 100 30
3
Play Tube play tube 21 14
4
YouTube for Android TV youtube goooo 58 27
5
Float Tube-Few Ads, Floating Player, Tube Floating floated 46 7
6
BaroTube, Floating Video Player baro 23 31
7
YouTube Kids for Android TV мультиках 60 20
8
Free Music & Videos - Music Player for YouTube yutube free download 80 30
9
YouTube TV - Watch & Record Live TV you tuoby 100 30
10
Video Tube video.youtube 73 23

These five keywords: “youutubee”, “yotyope”, “u tiube”, “khooth”, “spotyfyve”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube TV - Watch & Record Live TV”, “Play Tube”, “YouTube for Android TV”, “Float Tube-Few Ads, Floating Player, Tube Floating”, “BaroTube, Floating Video Player”, “YouTube Kids for Android TV”, “Free Music & Videos - Music Player for YouTube”, “YouTube TV - Watch & Record Live TV”, “Video Tube”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ads”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ads