"plane games" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “plane games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “myq”, “psychiatric”, “racing game”, “air play”, “responsibility”, “go bus”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “plane games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword plane games from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
airplane games	37	24	250+	187
aeroplane games	19	18	250+	174
games plane	17	30	0	0
arplane games	14	14	250+	163
ww2 plane games	12	15	250+	163

The search volume of the core keyword plane games in Google App Store reached 35, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 191 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Flight Pilot Simulator 3D Free	airoplane	51	22
2		Airplane Real Flight Simulator 2020 : Plane Games	air plane	45	17
3		City Flight Airplane Pilot New Game - Plane Games	playing game	53	30
4		Turboprop Flight Simulator 3D	cargo plane	23	13
5		Robot Airplane Pilot Simulator - Airplane Games	灰太狼开飞机	≤5	16
6		Warplanes: WW2 Dogfight	dunkirk	55	42
7		Flight Sim 2018	flight sim	23	42
8		Merge Airplane: Cute Plane Merger	arplane	51	26
9		Extreme Airplane simulator 2019 Pilot Flight games	aereo	33	22
10		Airplane Flight Pilot Simulator	airplanes	51	19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
9 11	68	26	249	184
airport's	65	11	250+	90
fly	61	76	250+	116
airforce	60	19	250+	71
air forces	60	16	250+	94

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		September 11 attacks History	september 11	53	30
2		The Invincible 9/11	11 9	33	34
3		9/11 Flight Shotdown	11 9	33	34
4		Friends Forever 9/11	friends forever	39	26
5		Airplane New York	world trade center	53	25
6		City Smash	twin towers	43	20
7		HEART 9/11	heart 9/11	≤5	30
8		Airport Madness 3D	sân bay	31	17
9		Solar Smash	planeets	55	38
10		X-Plane Flight Simulator	explains	46	27

These five keywords: “9 11”, “airport's”, “fly”, “airforce”, “air forces”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “September 11 attacks History”, “The Invincible 9/11”, “9/11 Flight Shotdown”, “Friends Forever 9/11”, “Airplane New York”, “City Smash”, “HEART 9/11”, “Airport Madness 3D”, “Solar Smash”, “X-Plane Flight Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “plane games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools