"bicycle" App Store Keywords Research Case | ASOTools
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"bicycle" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bicycle” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “menulog”, “garage doors”, “racing bike”, “opera mini”, “facebook login”, “earings”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bicycle” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bicycle from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
trek bicycle 42 15 250+ 121
bicycle games 37 17 250+ 142
bicycles 37 9 250+ 74
ibicycle 35 54 249 247
bicycles online 31 10 250+ 95

The search volume of the core keyword bicycle in Google App Store reached 48, its difficulty level reached 52, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Touchgrind BMX 2 bmx 57 66
2
How To Play bycicle 40 22
3
Touchgrind BMX bmmx 56 32
4
Bike Rush cycle game 22 16
5
Bike Mayhem Free cycle gear 38 12
6
BMX Freestyle Extreme 3D b m x freestyle 29 9
7
Bike Hop: Crazy BMX Bike Jump 3D mat hoffman 12 40
8
MTB Hill Bike Rider bike cycle 28 9
9
BMX Cycle Stunt Game: Mega Ramp Bicycle Racing cyclist games 24 11
10
Bike Unchained 2 unchained 24 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
matu patlu 66 19 250+ 146
speed meter 63 39 250+ 106
strava 61 27 250+ 127
routenplaner 60 15 249 137
routenplanung 60 13 249 124

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cartoon Kahani burka avenger cartoon ≤5 22
2
Bulbulay Season 2 (All Episodes) bulbulay season 2 24 39
3
3D Color Magic - AR Book zespri kiwi colour magic app ≤5 23
4
Jan Cartoon 2020 jan cartoon games run ≤5 18
5
Cartoony App – Funny Live Kids TV Cartoon Network i-cartons ≤5 30
6
Jaan jaan ≤5 30
7
TooToo Boy Show - Funny Cartoons for Kids tootoo boy cartoon ≤5 30
8
WOW Kids wow kidz app download ≤5 30
9
Motu Patlu Bubble Game motu patlu double trouble game ≤5 30
10
Bandar Mama Pahan Pajama : Offline Videos akkad bakkad akkad bakkad akkad bakkad akkad bakkad ≤5 22

These five keywords: “matu patlu”, “speed meter”, “strava”, “routenplaner”, “routenplanung”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cartoon Kahani”, “Bulbulay Season 2 (All Episodes)”, “3D Color Magic - AR Book”, “Jan Cartoon 2020”, “Cartoony App – Funny Live Kids TV Cartoon Network”, “Jaan”, “TooToo Boy Show - Funny Cartoons for Kids”, “WOW Kids”, “Motu Patlu Bubble Game”, “Bandar Mama Pahan Pajama : Offline Videos”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bicycle”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bicycle