"zelle" App Store Keywords Research Case | ASOTools
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"zelle" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “zelle” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kupujem prodajem”, “reverso”, “jeep”, “robots”, “organized”, “zappos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “zelle” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword zelle from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gazelle 38 31 247 173
zelle app 35 26 249 179
barzellette 34 7 250+ 71
zeller 27 30 249 195
zelle wells fargo 27 23 249 159

The search volume of the core keyword zelle in Google App Store reached 59, its difficulty level reached 25, and the number of apps related to it reached 249, among them, there are 170 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zelle zale 50 37
2
Free Quickpay Send Money App - Advice zelle app 35 26
3
QuickPay Money Transfer App Advice quick pay money transfer app ≤5 5
4
Zelle -Occult Adventure- zelle occult adventure ≤5 30
5
Wells Fargo Mobile wellfargo 77 53
6
Cash App cash app 69 33
7
Venmo venmo 67 35
8
Zero To Hero Guide For Payment App early warning services, llc ≤5 24
9
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
10
Bank of America Mobile Banking bamk of america 77 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google màps 93 21 250+ 156
eeba 90 49 249 190
ensy 90 44 249 199
e bay 90 37 249 187
"eba 90 36 250+ 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore goggle mapp 93 33
2
Google Maps Go - Directions, Traffic & Transit hoogle maps 93 18
3
Navigation for Google Maps Go google maps for apple watch 14 34
4
Google My Maps my.maps 46 30
5
Google Street View street view 51 42
6
Android Auto - Google Maps, Media & Messaging auto 56 72
7
Maps Directions & GPS Navigation map apple 39 20
8
Navigation & Maps : shortcut navigations 48 16
9
GPS Navigation - Map Locator & Route Planner موقعك 28 35
10
GPS Offline Maps, Directions - Explore & Navigate gps 지도 길찾기 ≤5 30

These five keywords: “google màps”, “eeba”, “ensy”, “e bay”, “"eba”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “Google Maps Go - Directions, Traffic & Transit”, “Navigation for Google Maps Go”, “Google My Maps”, “Google Street View”, “Android Auto - Google Maps, Media & Messaging”, “Maps Directions & GPS Navigation”, “Navigation & Maps : shortcut”, “GPS Navigation - Map Locator & Route Planner”, “GPS Offline Maps, Directions - Explore & Navigate”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “zelle”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “zelle