"strange" App Store Keywords Research Case | ASOTools
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"strange" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “strange” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “combyne”, “text speech”, “stare”, “kappa”, “sype”, “stark”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “strange” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword strange from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
stranger thing 68 33 250+ 133
stranger thibgs 68 27 250+ 145
stranger thingd 68 19 250+ 121
stranger things 59 36 249 145
talking with strangers 50 10 250+ 90

The search volume of the core keyword strange in Google App Store reached 36, its difficulty level reached 46, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Life is Strange life is strange 44 35
2
Life is Strange: Before the Storm life is strange2 34 32
3
Strange Situations situações 12 22
4
Strange World - Offline Survival RTS Game distrust 20 27
5
Strange Music strange music ≤5 30
6
Amazing Crime Strange Stickman Rope Vice Vegas amazing 50 69
7
Life is Strange Amino amino for life is strange ≤5 30
8
Strange Case: The Alchemist submachine 12 23
9
Lost Smile and Strange Circus lost smile strange circus ≤5 30
10
Rope Frog Ninja Hero - Strange Gangster Vegas человек паук 41 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aomong us 87 30 250+ 24
tatget 82 20 250+ 107
targer 82 19 250+ 105
méssager 78 65 250+ 241
medsanger 78 47 249 210

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tips and Hints for Among US Imposter game aomg us 14 30
2
Odysseus Kosmos: Adventure Game odysseus 48 49
3
Among Us among us 87 75
4
The Walking Dead: Season One thhe 65 59
5
Ostrich Among Us ostrich among us ≤5 27
6
USA VPN - Get free USA IP usa vpn 23 20
7
School of Chaos Online MMORPG online school 31 17
8
JP Schoolgirl Supervisor Multiplayer supervisor 43 47
9
Batman - The Telltale Series bat man 63 53
10
Injustice 2 supermen 60 30

These five keywords: “aomong us”, “tatget”, “targer”, “méssager”, “medsanger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tips and Hints for Among US Imposter game”, “Odysseus Kosmos: Adventure Game”, “Among Us”, “The Walking Dead: Season One”, “Ostrich Among Us”, “USA VPN - Get free USA IP”, “School of Chaos Online MMORPG”, “JP Schoolgirl Supervisor Multiplayer”, “Batman - The Telltale Series”, “Injustice 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “strange”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “strange