"beer" App Store Keywords Research Case | ASOTools
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"beer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “beer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shirt”, “codom”, “allsvenskan”, “wunderground”, “velvet”, “salem”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “beer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword beer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bumblebeer 55 49 249 219
root beer 39 41 249 208
beer near me 39 5 248 33
beer pong 36 11 248 35
beer shop 36 10 249 61

The search volume of the core keyword beer in Google App Store reached 48, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 16 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Untappd - Discover Beer beer near me 39 5
2
Beer Simulator - iBeer cerveza 45 5
3
Brew Town brew 45 54
4
Beers beers 35 2
5
Brewee - breweries navigator & craft beer locator brewery 45 15
6
Beer Tasting App | Rate Your Beer tasting 51 20
7
Beer Prank tomando cerveza 18 31
8
Tavour tavour 23 37
9
Calculate Beer beerapp bares ≤5 30
10
BJCP 2015 Beer Styles bjcp 8 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
grunhun 61 31 250+ 160
deliver 58 80 250+ 150
delivered 58 28 250+ 150
bars near me 58 15 250+ 96
food deliveries near me 56 30 249 129

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 34
2
Grubhub for Drivers grubhub for drivers 42 39
3
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
4
Coupons for Grubhub Food Delivery & Promo Codes restaurant, delivery coupons ≤5 30
5
Drizly: Alcohol delivery. Order Wine Beer & Liquor drizly 43 18
6
DoorDash - Food Delivery door dash 73 32
7
Coupons for Grubhub discount codes by Coupon Apps gtubhub 61 25
8
7NOW: Food & Alcohol Delivery 711 delivery 26 39
9
goPuff: Drink & Food Delivery gopuff 47 35
10
Grub Hub Kenya crubhub 43 22

These five keywords: “grunhun”, “deliver”, “delivered”, “bars near me”, “food deliveries near me”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Grubhub: Local Food Delivery & Restaurant Takeout”, “Grubhub for Drivers”, “Postmates - Local Restaurant Delivery & Takeout”, “Coupons for Grubhub Food Delivery & Promo Codes”, “Drizly: Alcohol delivery. Order Wine Beer & Liquor”, “DoorDash - Food Delivery”, “Coupons for Grubhub discount codes by Coupon Apps”, “7NOW: Food & Alcohol Delivery”, “goPuff: Drink & Food Delivery”, “Grub Hub Kenya”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “beer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “beer