"luckys" App Store Keywords Research Case | ASOTools
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"luckys" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “luckys” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ssda”, “bicarbonate”, “polarization”, “upsc”, “pink victoria secret”, “água”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “luckys” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword luckys from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
luckys supermarket 26 41 250+ 228
luckys market 16 21 250+ 151
luckyslots 6 19 250+ 214
luckyseat ≤5 35 249 244
luckystar cam ≤5 30 250+ 131

The search volume of the core keyword luckys in Google App Store reached 37, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lucky Supermarkets luckys supermarket 26 41
2
Lucky's Supermarkets grand lucky supermarket ≤5 30
3
Lucky's Market lucky’s market 16 21
4
Lucky Win Casino™- FREE SLOTS island luck games 18 30
5
Luckys luckys supermarket 26 41
6
Lucky Time Slots Online - Free Slot Machine Games online slot 29 32
7
Lucky Match - Win Real Money sweeps 38 23
8
Lucky Party - Scratch to win lucky scratches ≤5 7
9
Lucky Now! Scratch, Spin, Play Lottery & Win Money lucky now 37 19
10
Spirit Ride Lucky's Farm spirit horse 19 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
scratches 68 8 250+ 61
loitery 65 12 250+ 102
lotteey 65 10 250+ 78
lotteries 65 6 250+ 54
lotery 65 5 250+ 64

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scratch scrat 68 74
2
Scratch Off (Scratchers Games) scratches game 33 43
3
Lucky Day - Win Real Money lucky datcher 63 54
4
Lotto Scratch – Las Vegas scratchcard 24 10
5
ScratchJr codeine 48 51
6
Happy Scratch happy scratch 14 17
7
Scratch Tickets - Super Lottery scratch cards lottery pro ≤5 30
8
Lucktastic: Win Prizes, Real Rewards, & Gift Cards luc 31 48
9
Las Vegas Scratch Ticket scratching tickets 11 6
10
Lucky Lottery Scratchers 639 24 44

These five keywords: “scratches”, “loitery”, “lotteey”, “lotteries”, “lotery”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Scratch”, “Scratch Off (Scratchers Games)”, “Lucky Day - Win Real Money”, “Lotto Scratch – Las Vegas”, “ScratchJr”, “Happy Scratch”, “Scratch Tickets - Super Lottery”, “Lucktastic: Win Prizes, Real Rewards, & Gift Cards”, “Las Vegas Scratch Ticket”, “Lucky Lottery Scratchers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “luckys”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “luckys