"bedrooms" App Store Keywords Research Case | ASOTools
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"bedrooms" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bedrooms” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “indonesia english translator”, “happy birthday cake”, “rubios”, “mothers”, “three”, “milton”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bedrooms” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bedrooms from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
design bedrooms 48 4 249 31
bedrooms ideas 45 1 250+ 14
bedrooms wallpaper 34 2 250+ 25
cleaning bedrooms 8 3 250+ 71
virtual bedrooms ≤5 30 250+ 97

The search volume of the core keyword bedrooms in Google App Store reached 48, its difficulty level reached 2, and the number of apps related to it reached 250+, among them, there are 7 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teenage Bedroom Designs design bedrooms 48 4
2
Tile Puzzle Girls Bedrooms minahil games ≤5 28
3
Girl Bedroom Decoration Design bedroom decoration designs games ≤5 3
4
Bedroom Decorating Ideas bedroom decoration 31 8
5
5000+ Bedroom Designs bedrooms ideas 45 1
6
Bedroom Designs thiet ke phong ngu ≤5 30
7
small bedroom ideas small bedroom decorating ideas ≤5 30
8
Virtual Bedrooms virtual bedrooms ≤5 30
9
Princess bedroom ideas barbie bedroom decoration game ≤5 4
10
Romantic Bedroom Decoration | Couple Inspiration bedroom decoration 31 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wayfair 70 39 249 190
home's 65 36 250+ 187
home 62 93 250+ 173
house 58 78 250+ 149
overstock 58 39 250+ 190

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wayfair - Shop All Things Home furnitures 56 7
2
Coupons for Wayfair discount codes by Coupon Apps wayfair professional 24 42
3
Get Free Shipping on EVERYTHING!* overstock 58 39
4
Warehouse Companion wayfair warehouse companion ≤5 30
5
Notify by Wayfair Tech wayfair tech ≤5 30
6
IKEA imea 87 43
7
Joss & Main: Home Furniture & Decor crate and barrel 52 38
8
Birch Lane birch lane 37 41
9
AllModern all modern 42 24
10
Costco Wholesale cotsco 80 43

These five keywords: “wayfair”, “home's”, “home”, “house”, “overstock”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wayfair - Shop All Things Home”, “Coupons for Wayfair discount codes by Coupon Apps”, “Get Free Shipping on EVERYTHING!*”, “Warehouse Companion”, “Notify by Wayfair Tech”, “IKEA”, “Joss & Main: Home Furniture & Decor”, “Birch Lane”, “AllModern”, “Costco Wholesale”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bedrooms”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bedrooms