"mothers" App Store Keywords Research Case | ASOTools
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"mothers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mothers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ftc”, “roullette”, “double chin”, “rangers”, “market watch”, “economist”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mothers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mothers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mothership 30 40 250+ 208
mothers day 29 14 250+ 1
grandmothers quotes 24 7 250+ 70
mothers day quotes 23 1 250+ 10
mothers day card 19 2 250+ 14

The search volume of the core keyword mothers in Google App Store reached 33, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mother Simulator: Family Life madre 58 22
2
Virtual Mother Game: Family Mom Simulator mom 52 55
3
Mother Life Simulator Game mom life 19 6
4
Homemaker Mothers – Family Life Simulator homemaker mother simulator ≤5 30
5
Pregnant Mother Simulator - Virtual Pregnancy Game pregnet 40 16
6
New Mother Baby Triplets Family Simulator baby momma 33 7
7
Virtual Mother New Baby Twins Family Simulator permainan bayi-bayian yang lucu ≤5 13
8
Mother's Education Hub mathers hut ≤5 30
9
Mother's Day Bingo mother's day 45 41
10
Virtual Mother Life - Dream Mom Happy Family sim crunchy mom life ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
juego 70 67 250+ 250
thes 65 64 250+ 249
baby baby 63 24 250+ 198
fam.ly 60 13 250+ 103
sims 59 40 249 187

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers sbay 90 65
2
Sonic Dash - Endless Running & Racing Game somic 68 18
3
Super Machino go: world adventure game game for free 42 53
4
Candy Crush Saga cand 63 80
5
Baby Manor: Baby Raising Simulation & Home Design magic for babies ≤5 9
6
Geometry Dash Lite geometry dash 58 27
7
Roblox roblocxx 88 63
8
slither.io game 70 100
9
Hill Climb Racing carros 51 47
10
Ice Cream Inc. oyunu 40 52

These five keywords: “juego”, “thes”, “baby baby”, “fam.ly”, “sims”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Sonic Dash - Endless Running & Racing Game”, “Super Machino go: world adventure game”, “Candy Crush Saga”, “Baby Manor: Baby Raising Simulation & Home Design”, “Geometry Dash Lite”, “Roblox”, “slither.io”, “Hill Climb Racing”, “Ice Cream Inc.”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mothers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mothers