"z" App Store Keywords Research Case | ASOTools
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"z" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “z” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “geico”, “photo edit”, “kiss”, “магазинах”, “mahjongg”, “formule 1”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “z” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword z from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
amazom 100 23 246 107
amzoma 100 30 250+ 160
amazun 100 30 249 169
amazon 93 61 250+ 69
whatz upp 90 61 250+ 242

The search volume of the core keyword z in Google App Store reached 57, its difficulty level reached 78, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZArchiver archival 51 49
2
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
3
Age of Z Origins age of z 29 37
4
Zapya - File Transfer, Share Apps & Music Playlist zapya 43 35
5
Z Day: Hearts of Heroes | MMO Strategy War all day long 14 25
6
Empire Z: Endless War ember entertainment limited ≤5 30
7
Z War-Zombie Modern Combat zwar ≤5 25
8
Z App trutops fab v12 ≤5 28
9
ZEPETO zetpo 53 43
10
Experiment Z - Zombie codez game 28 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amzoma 100 30 250+ 160
tuisch 85 30 249 243
best buu 82 53 249 227
marcar 82 40 250+ 202
trger 82 20 250+ 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
مالتینا | Malltina maltina 12 28
2
Amazon Honeycode creature code mobile, llc ≤5 30
3
Amazon Cloud Cam amazon camera 23 20
4
Amazon WorkDocs my docs amazon 18 30
5
AEA – Amazon Employees aea 30 43
6
Amazon Hub Counter the hub amazon 41 30
7
Amazon Assistant amazon kundenservice 33 41
8
Online Shopping App: Free Offer, India Shop Online online shopping offers 7 10
9
Amazon A to Z amazon a to z 49 18
10
Amazon Care pillpack 26 30

These five keywords: “amzoma”, “tuisch”, “best buu”, “marcar”, “trger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “مالتینا | Malltina”, “Amazon Honeycode”, “Amazon Cloud Cam”, “Amazon WorkDocs”, “AEA – Amazon Employees”, “Amazon Hub Counter”, “Amazon Assistant”, “Online Shopping App: Free Offer, India Shop Online”, “Amazon A to Z”, “Amazon Care”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “z”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “z